Technical SEO Makes Your Website More Efficient
Google's algorithm ranks your website on three main factors: on-page, off-page, and technical SEO.
Scottsdale SEO has its foundation in the technical coding aspects of web development. While you will read and hear a lot of people talking about creating "high-quality content for users" as the foundation of search optimization, it is all smoke and mirrors. The technical side of SEO is where the rubber meets the road. How your website performs for the search engines is what gets all that high-quality content in front of your users in the first place. "If you build it, they will come to Scottsdale." does not apply to digital marketing or search engine optimization.
Technical SEO refers to a set of server and website optimizations that help your website to become more easily accessible and easy for web crawlers. Technical SEO can also help your Scottsdale company to rank better in search engines because you provide an exceptional user experience for users (UX) and great content. Technical SEO is about is providing quality content and enhances it through various methods to give it a unique and enhanced look. However, many Scottsdale SEO company specialists may not be able to explain the technical details behind it, but that does not mean that technical SEO has no relevance or importance. In fact, it is important to have a Scottsdale SEO company filled with experts on hand to guide you to optimize for the specific technical SEO factors that you require.
Technical SEO has two aspects: content optimization and meta optimization. Content optimization is about enhancing the page content to attract search engines and improve the ranking of your website. This means that the content on your website must be written in a way that the search engines will recognize and will rank your website favorably. Meta optimization is about optimizing your website to appear in the SERPs using certain keywords and phrases that are related to the content on your website.
As Scottsdale SEO company experts are familiar with the technical aspect of optimization, they can provide you with the right advice to optimize both of these aspects of your website. You can also find experts who have the required expertise to provide technical SEO reports and analysis. Top SEO experts can also provide you with solutions to technical SEO problems you may have. However, you may need to do some basic research to identify the best experts in the industry before you start hiring one. It is always best to do this in advance and to hire the most professional Scottsdale SEO company you can afford. You can even find a number of them in directories like the Yellow Pages and in online forums and social media websites. Make sure that you choose only the most experienced experts for your technical SEO needs.
Crawl budget is the maximum number of pages that a search engine can and wants to crawl on any given website. Google determines the crawl budget by weighing the crawl rate limit and crawl demand. The crawl rate limit is the speed of your pages, the crawl errors, and the crawl limit set in the Google Search Console (website owners have the option to reduce Googlebot's crawl on their site) can all have an impact on your crawl rate limit and ultimately your Scottsdale SEO efforts.. Crawl demand is the popularity of your pages, as well as how fresh or stale they are can impact your crawl demand.
In a nutshell, internal link popularity means the number of pages in your site that GoogleBot has crawled and indexed within an allotted time frame. In numeric terms, this means that in one month, if Google were to crawl your page 1000 times, your internal link popularity would be 1000. Of course, this only goes so far as the number of internal links that exist on your site. That is where search engine optimization comes in; we will identify internal linking and crawl rate issues of your entire site to ensure you are getting the most out of your web design and copywriting.
Semantic SEO stands for a specific search query phrase that creates meaningful results when the related terms do not match. Basically, it is the way the search engine algorithm is clever enough to read a user's intent to give an answer. There are two types of search engines, primary and secondary. In the primary engines, the search engine algorithms look at the first and last words of a query. In the secondary engines, the search engine algorithms look at the middle of a query and all the surrounding words. Both types of engines use different algorithms, but all engines use the same mathematical model.
Semantic SEO involves using keywords to create pages that appear more often in results. Search engines use a mathematical model known as the PageRank algorithm. PageRank is based on how many similar sites a page appears to. It also considers the amount of link popularity a page has and how well known the page is. The most relevant pages appear on the top, so the higher the PageRank, the better a page will appear in results. In order to get your site ranked high in results, you will want to optimize your website to be ranked high in all three of these areas. This will allow you to increase the traffic that your site receives and generate more income from it.
SEO-Friendly Web architecture is the process of setting up the architecture of a website that is most appropriate for your company or organization. If you want to get a better ROI and better return on investment, then you should be able to find ways to optimize the web architecture of your website so that it can be optimized to get better search engine rankings and conversions. In order to find the right website architecture, you need to consider different things such as the type of business you operate, services you offer, products you sell, target market, and keyword user intent.
Good optimization of your website will result in higher click-through rates, which will result in the better performance of your website. Choosing the right domain name and using the proper keywords works to attract more visitors to your website. Remember that in every aspect of a business, there is always a way to improve and maximize its potential and to make it profitable. Identifying those improvements is what we are good at to make sure you see an ROI from search engine optimization and search engine marketing campaigns.
Every Website And SEO Campaign Starts With Keyword Research
The number one way to fail is to not do proper market research BEFORE you build your website. In search, this means that you need to do your keyword research BEYOND the obvious terms and dive deep into your market to ensure that the keywords you pick are going to bring you the right people, at the right time, with the right problem that your business is there to solve. It should come as no surprise that most owners, and "Scottsdale SEO company's" fail to go through this process or dive deep enough into it when they begin a project.
Keyword research, then, is crucial because it allows you to see how people search for your particular keywords and what they do when they find websites for those search terms. When you know what words are popular, you can use those keywords to make sure that your pages are in the search engine results pages (SERPs). If you want to know how you can optimize your site for the SERPs, our keyword research methods will allow us to see which keywords are working and which ones aren't. You will also be able to see how much traffic is coming to your pages through Google Analytics. This will allow you to focus more on making sure that your site is getting the most traffic possible by attacking quick win opportunities right away while focusing on long term growth.
There are two keyword research methods a typical SEO company employs.
Traditional keyword research uses seed keywords to construct a larger set of related search terms that can be used to qualify, prioritize, and map posts/pages on a site based on search volumes. While this process can work well, it requires some experience in the market and a lot of guesswork.
Competitor keyword research lets you reverse engineer the keywords already driving your rivals' traffic and conversions. It helps you to easily see where you fall short and find important holes in your marketing plan.
Abbreviated as KGR, Keyword Golden Ratio is a keyword analysis process created by Doug Cunnington. The main aim of this approach is to identify untapped keywords with low competition and low search volume in the search engine results that many missed out on in.
KGR reflects the best balance between the number of queries (search volume) and the given keyword SERP competition. The best thing with the Golden ratio exact match keywords is that you can rank for them in a very short time period. Often times you don't even need to build links to get on the #1 page of Google. When combined with our user intent research process, our SEO company helps you see results from our SEO services as fast a reasonably possible.
Here at Digitaleer when working on our Scottsdale SEO clients we tend to gravitate towards a couple of go-to keyword research tools. This toolset has been chosen for their ease of use, data presentation, and reporting considerations. One thing to keep in mind, no keyword research tool will give you accurate search volume numbers, for the most part, they are all guesstimating. However, an experienced SEO services team knows how to use them and find the best opportunities for our client's online marketing partners.
- Google Search
- Google Ads
- Surfer SEO
On-Page SEO Is Foundation That Your Online Business Is Built Upon
On-page SEO, or on-site SEO, is the process of optimizing various components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements. While oftentimes technical SEO and on-page SEO overlap, there are some distinct differences in focus. i.e., On-page looks more at the contextual (words on the page) than the technical (page speed optimization).
On-page SEO is important because it helps search engines understand the context of your website and individual web pages, as well as identify whether it is relevant to a searcher's query.
There is no standard, universally-recognized workflow for on-page optimization because what search engines consider important vary's from keyword to keyword. However, analysis and correlation measurements for as many possible factors should be as comprehensive as possible, to ensure that every opportunity is exploited in order to improve the search engine rankings (or other KPIs) of your webpages.
Our web page optimization toolset analyzes existing your on-page SEO and compares it to other sites in your market to make sure it stacks up above the rest. Our tools are helpful for analyzing your internal links, your meta information, and your page content in order to develop better on-page SEO.
Every business, whether in Scottsdale or Belgium, needs some on-page optimization in order to rank in the search engine results. You can counter your on-page SEO shortfall with link building, however, if you have a competitor who has the exact same link profile, but better on-page, you'll lose to them ever time. There are often tons of differing opinions about SEO on the internet, but one constant does remain, high-quality relevant content formatted properly is one of the most important factors to ranking for any given keyword.
There are many tools available on the internet that make this task easier. Free website audit tools will give you the bare minimum in the way of suggestions to fix your web page. As you gain more experience you'll find yourself gravitating to more complex tools in order to get an edge on the competition, however, these tools take time to learn and implement so many cheap SEO service providers will skip them.
In short, you want to find tools that will examine the current ranking sites (after all they must have done something right to get there) and use data to guide you towards the more common factor applications that when combined could have been the result of their rankings. With a vast amount of experience, you can then prioritize that information and implement it based on your expected return on investment.
Here at Digitaleer when working on our Scottsdale SEO company clients we tend to gravitate towards a couple of go-to on-page optimization tools. This toolset has been chosen for their ease of use, data presentation, and reporting considerations. One thing to keep in mind, no on-page tool will give you a 100% guaranteed roadmap to SEO success. However, an experienced SEO team knows how to use them, combine the data in a meaningful way, and find the best opportunities for our client partners.
- Cora Lite
- Page Optimizer Pro
- Surfer SEO
- Website Auditor
- Screaming Frog
Links Are Votes For Your Business
Link building, technically, is simply the process of having other sites to link to your site. This is done with links from other sites, and it can be done manually or by automation. All owners and marketers should be interested in creating links to increase the authority and traffic to their website. This is true especially if the company is new in the online market. However, this means that this method requires lots of time and energy for an online marketing strategy.
So, how does one go about the inbound link building? First, one should determine the exact purpose for which they are creating this kind of link. For example, if they want to attract more visitors and improve their chances of earning more profit and revenue, then they should use inbound links on their website. On the other hand, if they want to improve the visibility of their products and services, then a link exchange may be useful. The important thing is to identify the reason why they want these links. This will help you create appropriate content that will help in creating inbound links.
Link building is also essential because it increases the reputation of the site. When more people know about the website and its products, more customers will visit the site, thus boosting the site's ranking. Therefore, as an online marketer, you should always remember to do link building. It is one of the main ways of increasing traffic on your website and increasing the number of customers that visit the site.
There is an entire segment of the SEO community to make a living off of scaring people away from agencies that openly employ link building methods for their clients using scare tactics of Google penalties, so lets clear the air right now, yes links can get your penalized.
However, it's not as cut and try as that because link building, and links in general, are a key factor in how Google works. You see, before Google, search engines used to try to grade and rank sites based on their content. This gave rise to "keyword stuffing" because early engines basically graded a page based on the keyword density of the content on a page. Then Google came along and they started using links as a factor to help determine the winner of a page. Back then, if your content was moderately about the topic and you had the most links, you'd rank number 1.
Today, Google Penguin and other algorithm technologies have changed the engine optimization rules as to the quality, type, and frequency of links your site can get and be "safe". If you get in a hurry to rank and generate too many links at once, you potentially could get a links penalty. That is where the art of link building comes to play because you have to be able to understand the types of links that are allowed, the best places to get them, and if you need to be building links to your backlinks to make them worth more. As Google changes the rules with every update, today's good links could potentially one day be bad and earn a penalty. On the reverse of that, today's bad links may start to get more credit. That's the art and science of search optimization.
An anchor text describes the content of a link that is clicked. Now, we are going to focus on some of the advantages of Anchor Text and how you can take advantage of them to benefit your business. Let's start with this: Anchor Text is very important when it comes to link building.
This means that many, if not most, keywords will appear in your links. It is important that you have all of the relevant anchor text that relates to that topic in your link profile. For instance, if you are promoting a website called "MySpace Scottsdale", you want to use the "MySpace" anchor text when you are creating a link profile. By using this anchor text, you will potentially get high-quality traffic to your page and which could potentially generate sales. For example, You may want to use the anchor text: "MySpace - How to Make Money Online in 7 Days in Scottsdale - A Simple Guide to Making Money on the Internet Using Your v SEO Skills & Knowledge!"
If you are trying to get quality targeted traffic to your site, then make sure that you include at least three to four of these keywords in your link profile. You should also use the anchor text as much as possible when linking to other pages on your site, or any other website for that matter. One thing that is important is to avoid using keyword phrases that are too general. For instance, if you are linking to a blog post about cooking then you would want to include the "cooking" anchor text.
Finally, don't let anyone try to convince you that there is some magic percentage of types of anchors to use. Like on-page optimization, anchor text ratios are determined by Google on a keyword basis so make sure you or your Scottsdale SEO team has a plan to figure that out for your target terms.
Here at Digitaleer when working on our Scottsdale SEO agency clients we tend to gravitate towards a few tried and tested link building methods for various industries. This experience has given us a unique perspective on specialized markets like local Scottsdale SEO, dental SEO, rehab SEO, adult SEO, and education SEO services. Being able to understand the types of links that a site needs to compete at a reasonable cost in more competitive markets allows us to more accurately price our services and get results quicker for fewer links than our competition.
Some common link building methods that we may employ include:
- Guest Blogging
- Create and Distribute Infographics
- Social Media Shares
- Resource Links From Trusted Sites
- Broken Link Building
- Competitor Backlink Analysis
- Link Roundups
- Press Releases
Web Design, SEO, and PPC Management All Have One Goal - Branding
Building your brand online is important to any business, as it helps you create a good, positive image in the minds of your targeted audience so they are more inclined to buy your products and services. It can be challenging to build a brand online because there is money involved and lots of competition. This is why online business owners turn to various online marketing tools like social media advertising to help them get a foothold in the market.
A brand is basically a combination of all your personal information, reputation, image, name, and logo that you have created over the internet, including your website, Facebook, Twitter, email, LinkedIn, and other social networking sites. Your online branding is all about having one cohesive identity that will make people feel comfortable shopping with you. It's about being an expert at what you do and making your customers feel that you care about them. There are many benefits to building an online presence and building a personal brand, but one thing you want to focus on is having something unique. An online presence can make or break your online business. It doesn't matter how good your product or service is if no one knows who you are. A unique online presence can make a huge difference in your bottom line.
The concept of brand building is to create awareness of your company using tactics and promotions with the goal of creating a unique and enduring identity in the marketplace.
Having a positive public brand image and standing out in the crowd equals brand success.
With semantic search, Google is able to understand user intent for a given query and then provide what it believes to be the most relevant answer.
Brands today have a better chance of getting ranked if they simply describe themselves cohesively on all of the properties related to the business.
In a way, since Google wants to learn what your brand is, you have to teach it what your brand is by building associations on other websites like Facebook, Yelp, Wikipedia, and others. The sites are typically termed as citations in local SEO Scottsdale AZ circles.
Now that we have definitions for brand and branding, how does that differ from brand identity? Well, a brand identity is the collection of brand elements that represent your company. These elements might include:
- Company name
- Color palette
More Information About Our Scottsdale SEO Services
Digitaleer and its team have been ranking websites for small and large Arizona businesses for years using sound web design and digital marketing techniques. If you and your Arizona business can use a professional team to help you grow while you focus on the parts of your business that you really love, give Digitaleer a call today!
Arizona Cities We Also Serve
- Chandler SEO
- Gilbert SEO
- Glendale SEO
- Fountain Hills SEO
- Mesa SEO
- Tempe SEO
- Tucson SEO
- Phoenix SEO
- Flagstaff SEO
- Sedona SEO
- Prescott SEO
- Yuma SEO
City of Scottsdale, Arizona