Technical SEO Makes Your Website More Efficient
Google's algorithm ranks your site on three main factors: on-page, off-page, and technical SEO.
Yuma SEO has its foundation in the technical coding aspects of web development. While you will read and hear many people talking about creating "high-quality content for users" as the search optimization foundation, it is all smoke and mirrors.
The technical side of SEO is where the rubber meets the road.
How your site performs for the search engines is what puts high-quality content in front of your users.
"If you build it, they will come to Yuma." does not apply to digital marketing or search engine optimization.
Technical SEO refers to server and site code structure optimizations that help your site become more easily accessible for web crawlers.
Technical SEO can also help your Yuma company rank better in search engines because you provide an exceptional user experience (UX) and great content.
Technical SEO provides quality content efficiently and enhances it through various methods to give it a unique look.
Technical SEO has two aspects: content optimization and meta optimization.
Content optimization is about enhancing your content to attract search engines and improve the ranking of your site. This means that your site's content must be written so that the search engines will recognize and rank your site favorably. Content development, content structure, content management, and image compression work also fall into this category.
Meta optimization optimizes your site's code to appear in the SERPs using specific keywords and phrases related to the content on your site.
As an expert Yuma SEO company, we are familiar with the technical aspect of optimization. We can provide you with the right advice to optimize both of these aspects of your site for increased organic traffic opportunities.
Crawl budget is the maximum number of pages a search engine can and wants to crawl on any given website. Google determines the crawl budget by weighing the crawl rate limit and crawl demand.
The crawl rate limit is the speed the bots crawl your pages. Crawl errors and the crawl limit set in the Google Search Console (site owners have the option to reduce Googlebot's crawl on their site) can all impact your crawl rate limit and, ultimately, your Yuma SEO companies’ efforts.
Crawl demand is the popularity of your pages, and how fresh or stale they are can impact your crawl demand.
In a nutshell, internal link popularity means the number of pages in your site that GoogleBot has crawled and indexed within an allotted time frame. In numeric terms, this means that if Google were to crawl your page 1000 times in a month, your internal link popularity would be 1000. Of course, this only goes so far as the number of internal links that exist on your site.
That is where search engine optimization comes in; we will identify internal linking and crawl rate issues of your entire site to ensure you are getting the most out of your web design and copywriting.
Semantic SEO stands for a specific search query phrase that creates meaningful results when the related terms do not match. It is the way the search engine algorithm is intelligent enough to read a user's intent to answer a question.
There are two types of search engines, primary and secondary.
In the primary engines, the search engine algorithms look at the query's first and last words.
The search engine algorithms look at the middle of a query and all the surrounding words in the secondary engines.
Both types of engines use different algorithms, but all Google engines use a mathematical model known as the PageRank algorithm.
PageRank is based on how many similar sites a page appears to resemble. It also considers the amount of link popularity a page has and how well known the page is. The most relevant pages appear on the top, so the higher the PageRank, the better a page will appear.
To get your site ranked high in results, you will want to optimize your site to be ranked high in all three of these areas. This will allow you to increase the website traffic that your site receives and generate more income.
SEO-Friendly Web architecture is the search engine optimization process of setting up the architecture of a website that is most appropriate for your organization.
If you want to get a better ROI and better return on investment, you should have a game plan to optimize your website's web architecture to be optimized to get better search results and conversions.
To find the right website architecture, you need to consider different things: the type of business you operate, the services you offer, the items you sell, the target market, and keyword user intent.
Using the proper keywords that will attract more visitors to your website and organizing new content to target them is the key to website architecture.
Good optimization of architecture will result in higher click-through rates, lower bounce rates, more elevated page views, conversion rate, and more, which together will result in the better conversion performance of your website.
Every Website and SEO Campaign Starts with Keyword Research
The fastest way to fail online is not to do proper market research BEFORE you build your website.
In search, this means that you need to do in-depth keyword research BEYOND the apparent terms and dive deep into your market to ensure that the competitive keywords you pick will bring you the right people, at the right time, with the right problem that your business can solve.
It should come as no surprise that most owners and Yuma SEO companies fail to go through this process or dive deep enough into it when they begin a digital campaign.
Keyword research is crucial because it allows you to see how people search for your particular competitive search terms and what they do when they find websites for those search terms.
When you know what words are popular, you can use those keywords to drive the creation of pages optimized for the search engine results pages (SERPs) to gain keyword rankings and increase conversions because you are targeting the right audience.
Our keyword research methods will allow us to see which keywords are working and which ones aren't.
You will also be able to see how much traffic is coming to your pages through Google Analytics.
This will allow you to focus more on ensuring that your site is getting the most traffic possible by attacking quick-win opportunities right away while you look forward to growth.
There are two keyword research & strategy methods a typical SEO agency employs.
Traditional keyword research uses seed keywords to construct a more extensive set of related search terms that can be used to qualify, prioritize, and map posts/pages on a site based on search volumes.
While this process can work well, it requires some market experience and a lot of guesswork.
Competitor keyword research lets you reverse engineer the keywords already driving your rivals' traffic and conversions.
It helps you quickly see where you fall short and find holes in your content strategy and paid advertising plans.
Abbreviated as KGR, Keyword Golden Ratio is a keyword analysis process created by Doug Cunnington.
This approach aims to identify untapped keywords with low competition and low search volume that many miss.
KGR reflects the best balance between the number of queries (search volume) and the given keyword SERP competition.
The best thing about the Golden ratio exact match keywords is that you can rank for them in a very short period.
Often, you don't even need to build links to get on the #1 listing of Google.
Our Yuma SEO company helps you see results from our full-service SEO services as fast a reasonably possible when combined with our user intent research process.
Here at Digitaleer, when working for our full-service Yuma SEO clients, we tend to gravitate towards a couple of go-to keyword research tools. This toolset has been chosen for ease of use, data presentation, and reporting considerations.
Keep in mind; no keyword research tool will give you accurate search volume numbers; for the most part, they are all guesstimating.
However, an experienced SEO services team knows how to use them and find the best opportunities for our client's online marketing partners.
- Google Search
- Google Ads
- Surfer SEO
On-Page SEO Is Foundation That Your Online Business Is Built Upon
On-page SEO, or on-site SEO, is the process of optimizing various components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.
While frequently technical SEO and on-page SEO overlap, there are some distinct differences in focus. i.e., On-page looks more at the contextual (words on the page) than the technical (page speed optimization).
On-page SEO is crucial because it helps search engines understand the context of your website and individual web pages and identify whether it is relevant to a searcher's query.
There is no standard, universally recognized workflow for on-page optimization because what search engines consider essential varies from keyword to keyword.
However, competition analysis and correlation measurements for as many possible factors should be as comprehensive as possible to ensure that every opportunity is exploited to improve your web pages' search engine rankings (or other KPIs).
Our web page optimization toolset analyzes your existing on-page SEO and compares it to other sites in your market.
Every Yuma, AZ business needs some on-page optimization to rank higher and reach more customers.
You can counter on-page SEO shortfalls with link building; however, a competitor with the same link profile, but better on-page, will win every time.
There are often tons of differing opinions about tactics used by SEO Yuma companies on the internet. Still, one constant remains: high-quality, relevant content appropriately formatted is one of the most important factors to ranking for any given keyword.
There are many tools available on the internet that make this task easier.
You want to find tools that will examine the current ranking sites (after all, they must have done something right to get there) and use data to guide you towards the more common factor applications that, when combined, could have been the result of their rankings.
Free website audit tools give you bare minimum recommendations and should be avoided.
As you gain more experience, you'll use complex software for a competitive edge.
These tools take time to learn and implement, so many cheap SEO service providers will skip them. But with time, you'll understand the content marketing information and implement a content marketing plan.
Here at Digitaleer, when working on a customer full-service SEO strategy, we gravitate to a few go-to on-page optimization tools. Our toolset has been chosen for ease of use, data presentation, and reporting considerations.
One thing to keep in mind, no on-page tool will give you a 100% guaranteed roadmap to SEO success.
However, an experienced SEO team knows how to use them, combine the data in a meaningful way, and find our partners' best opportunities.
For our SEO work, we leverage:
- Cora Lite
- Surfer SEO
- Keyword Cupid
- Screaming Frog
Links Are Votes For Your Business
Link building is the process of having other sites link to your site.
It can be done manually or by automation.
All owners and marketers should be creating links for SEO results, rankings, authority, traffic, and sales.
So, how does one go about safe inbound link building?
First, you should determine the exact purpose for creating a link.
For example, placing links on social media platforms is effective if you want more traffic to your website.
If they want to improve the rankings' visibility, then a content exchange, quality link building via outreach, and paid authoritative link building may be helpful.
Link-building strategies are about the promotion of your business.
It is one of the main ways to get to the top of the search results, increase traffic, and attract customers.
Yes, links can get your site penalized if built the wrong way using tactics that have been deemed inappropriate by Google.
An entire segment of the SEO community is making a living off of scaring people away from agencies that openly employ link-building methods. But they are only scare tactics to make sales, they are all buying links calling it "outreach".
Before Google, search engines used to try to grade and rank sites based on their content. This gave rise to "keyword stuffing" because early engines graded a page based on the content's keyword density on a page.
Then Google came along, and they started using links and PageRank as a factor to help determine the winner of a page.
Back then, if your content was moderately about the topic and you had the most links, you'd rank number 1.
Today, Google Penguin and other PageRank algorithm technologies have changed the engine optimization rules regarding the quality, type, and frequency of links your site can get and be "safe."
If you get in a hurry to rank and generate too many links at once from the wrong places, you potentially could get a link penalty.
That is where the art of link building comes to play.
You have to understand the types of links allowed, the best places to get them, and if you need to be building links to your backlinks to make them worth more.
As Google changes the PageRank rules with every update, today's valuable links could be harmful, and today's bad links could be helpful.
That's the art and science of search optimization.
An anchor text describes the content of a link that is placed on a web page.
Anchor Text is critical when it comes to link building.
It is vital to have relevant anchor text that is related to your page in your link profile.
An example, if you are promoting a site called "MySpace SEO Yuma," you want to use the "MySpace," "MySpace internet marketing," "MySpace Yuma SEO," or "SEO Yuma" as anchor text when you are creating a link.
This anchor text is a factor when determining where to place your site on the search results page.
Finally, don't let a marketing company try to convince you that there is some magic percentage of types of anchors to use.
Google PageRank determines anchor text ratio algorithms on a keyword basis, so you or your Yuma SEO marketing company should plan to determine what those are.
Here at Digitaleer, when working on our Yuma SEO agency clients, we tend to gravitate towards a few tried and tested link-building methods for various industries.
This internet marketing experience has given us a unique perspective on specialized markets like local Yuma SEO, dental SEO, rehab SEO, adult SEO, eCommerce, and education SEO services.
Understanding the types of links that a site needs to compete in the PageRank algorithm at a reasonable cost allows us to get results quicker than our competition.
Link building methods that we employ:
- Guest Blogging
- Create and Distribute Infographics
- Social Media Marketing
- Social Media Shares
- Resource Links from Trusted Sites
- Broken Link Building
- Competitor Backlink Analysis
- Link Roundups
- Press Releases
Web Design, SEO, and PPC Management All Have One Goal - Branding
Building your brand online is vital to any business.
You create a positive image in your targeted audience's minds, so they are more inclined to buy your products and services.
A brand is a combination of all your personal information, reputation, image, name, and logo that you have created over the internet, including your site, Facebook, Twitter, email, LinkedIn, and other social networking sites.
Branding is about having one cohesive identity that will make people feel comfortable shopping with you.
It's about being an expert at what you do and making your customers feel that you care about them.
You accomplish this with website design and SEO strategies that drive traffic.
The concept of brand building is to create awareness of your company using tactics and promotions to create a unique and enduring identity in the marketplace.
SEO strategies that result in expanded authority building, additional search traffic, and improve your brand image through internet marketing help businesses stand out.
With semantic search SEO practices, Google can understand user intent for a given query and then provide what it believes to be the most relevant answer.
Brands have a better chance of ranking by describing themselves cohesively on all of their brand name properties.
Google wants to learn about your business's brand, and you grow your brand by leveraging other sites like Facebook, Yelp, Wikipedia, and others.
The business listings are typically termed as web directory citations.
Now that we have definitions for brand and branding, how does that differ from brand identity?
Brand identity is the collection of brand website design elements that represent your company.
These elements might include:
- Company name
- Color palette
More Information About Our Yuma SEO Services
Digitaleer and its team members have been ranking websites for small and large Yuma AZ local SEO business customers for years using sound web design and digital marketing techniques. If you and your Yuma business can use a professional service provider to help you grow while you focus on the parts of your business you love, contact the Digitaleer SEO experts today!
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