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The goal of an on-page and off-page search engine optimization strategy is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human, and therefore your company must follow our expert proven online marketing process to educate the robot so that it brings your website up in the search results when your potential customers are searching for specific business related keywords. Our Arizona search engine optimization experts maximize technology in order to compete with other Gilbert SEO and Gilbert digital marketing companies by creating simple current search engine marketing campaigns. We test a lot in the local SEO Gilbert space because marketing Gilbert, Arizona business is just about as competitive in the search as it gets with a few exceptions.

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Digitaleer
5.0
Based on 67 reviews
Digitaleer
5.0
Based on 35 reviews
Digitaleer
5.0
Based on 32 reviews
Clint from Digitaleer is a true professional SEO. Very experienced and has controlled SEO tests to back up his methods. I booked a 1 hour consulting call with him and it was worth every penny for the great SEO advice I received on my site.
When Clint speaks, I listen
Clint is the macgyver of SEO, he always has solution to a problem and very helpful in all manners digital 👍
I've followed Clint on Digitaleer, his SEO This Week show, and through the S.I.A. for years. He is one of the brightest minds in SEO. He's honest too. I highly recommend him.
One of the best all round SEO guys, SEO This Week is a great overview with some added detail just at the right points. Schema course too! Clint has helped me a lot and is someone I would highly recommend for SEO Services.
Clint is an overall SEO legend. He knows every aspect of the industry including technical SEO, link building, on-page optimization, schema optimization, and everything else under the sun. I have learned a lot from clint over the years and having nothing but great things to say. If you're looking for the top SEO expert that will get the job, Clint's your man!
Thank you to Digitaleer and Clint Butler for the SEO services and show. I run my own digital marketing agency and frequently rely on Clint's SEO expertise. If other SEO agencies trust Clint, you as a client can too.
Clint Butler is amazing. I refer clients to him all the time.
Clint and his team are just plain amazing. They have helped me and my business more than I can possibly explain. Since I met Clint and started working with him, my business has accelerated in ways I never thought possible. Even better, Clint is a great guy to work with. He's patient, kind, respectful and extremely honest. Digitaleer is the absolute best possible SEO, website and digital marketing company in the entire Yuma and Phoenix area, and possibly the entire state of Arizona. In fact, Clint is one of the best SEO experts in the world.If you wan't to see for yourself just how much Clint knows, check out his show "SEO This Week" on Youtube, which is close to its 200th episode. Or catch an episode of SEO Fight Club on Youtube. If you want to increase your search engine rankings, optimize your website, and grow your business, choosing Clint and his team at Digitaleer is a no-brainer. I couldn't possibly recommend any company and their leader more.
Great seo service, very professional and gets results
Clint Butler with Digitaleer is the MOST KNOWLEDGEABLE SEO I have ever had the privilege to work with! If you want rankings, (and who doesn't) I would highly recommend Digitaleer!Clint is a leader in the SEO industry and is one of the few that actually do tests to reverse engineer Google. He runs the SEO Intelligence Agency and also delivers SEO news each week to a very large audience with his show "This Week In SEO" on YouTube and podcast.In my humble opinion, you couldn't have a better SEO on your side! Your competition will be demolished!
The team at Digitaleer are truly SEO experts. Clint was able to explain the complex SEO plan in a way that makes sense to us. We continue to Trust them for marketing our company online.
Very knowledgeable about the industry and trends. I would trust Digitaleer with any and all of my digital marketing needs. Keep up the great work and thanks for all the value you’ve provided over the years.
This guys are the real deal when you want to do SEO or set up a professional looking site... I have worked with them and would want to work with them in the future...
Top quality services. Very easy to work and communicate with and provided great results.
Clint knows his stuff! Good quality & great to work with. I would highly recommend talking to Digitaleer.
Clint has been a great teacher - an extremely valuable resource and a great, helpful person
Digital marketing agency in Phoenix has it going on!!This guys provides so much value in his forums and online presentations, I have to give him 5 star review!Do yourself a favor and if you are looking at this review l, DO IT !Travis C. From Portland
Awesome company with topnotch SEO services! It is my pleasure and honor to highly recommend them for continuously providing spectacular results. Local businesses out there, look no further, this one here is the real deal!
I've been following Clint for over 5 years and the information he teaches has been gold when I apply it to my own businesses and clients. I trust his strategies when it comes to SEO. He has a proven track record that is tested and documented with real world examples.
I can’t say enough good about Clint and his team, this guy eats sleeps and dinks SEO and is our go to for technical issues we run into with our agency.
I'm fairly decent with SEO, and I know quite a bit about it. That being said, Clint from Digitaleer is one of a hand full of people I (honestly) go to for advice when I'm stuck on something, want advice, or next steps.If you have any SEO or marketing needs, you really can't go wrong with Digitaleer.
This guy is the most genuine and real internet guru you will find. I know having followed him and learned from him that he is not blowing smoke-- He is working hard to find you the best solution possible.
Contacted Mr Clint from Digitaleer to make some SEO and OnPage SEO on my company's website. He did a great job, quickly saw the results. Will contact him again for sure for a new website. Have to be on page 1 for sure. Thank you Digitaleer
Very knowledgeable about their industry. I highly recommend them.
If you are looking for solid SEO, Clint is a great option. He really knows his stuff and can help your business rank better and get more business.
Superb provider of Seo Services. Digitaleer is top notch - highly recommend them for your internet marketing needs
The folks at Digitaleer know their stuff and are able to help improve the bottom line of most any business. They can speak in simple language and so that you understand the processes they will deploy and then you see results from their assistance. If you've ever wondered if you could expand your profits, talk to these guys about getting their help! You'll thank me later. Great company!
I got a great value out of him. Helped me out with different things and really quick to respond. Highly recommended.
From start to finish Digitaleer has done an amazing job for us. It started with launching our new website and then they got us to the top of Google for all sorts of keywords related to our business. We'll continue to recommend to everyone we know and look forward to working with them for a long time. Highly recommend!
When I was searching for a digital marketing firm in Phoenix, many of my friends recommended Clint Butler at Digitaleer. I was immediately impressed by his knowledge of the industry. He thoroughly and completely answered all of my questions, which made me even more comfortable with my decision to hire him. I can highly recommend his digital marketing services in Phoenix or anywhere else in the United States.
Clint is a super guy and know his stuff. Digitaleer are the real deal and if you are looking for any SEO or digital marketing services in the Arizona area, then Clint is your man.
Digitaleer provide an exceptional level of expertise and experience. I'm very conscious of who we trust on our digital estate; Clint and team consistently get fantastic results for us.
Top notch seo expert...go to guy for everything SEO!
Working with Digitaleer has been a very positive and profitable experience. Expert digital strategy and tactics that have helped us scale quickly.
I met Client last year at SEO Rockstars in Las Vegas. He and the guys at SEO Fight Club have been invaluable in helping me further my career and help my client's get a positive ROI on their SEO campaigns. I highly recommend Clint for any help you need with SEO.
Forest-forests globally chaining enterprises.Over hundreds Millions Corporate chained trades associate
So glad that I took the chance of hiring Digitaleer to do a speed enhancement for our website. I'm a digital marketer and went through some tutorials on how to speed up a site. I'm certain I followed the instructions that I found correctly, but the results were mixed.In only two days after hiring Digitaleer our page load speed went from 5 seconds down to 2 seconds, and as low as .994 miliseconds. That will reduce the amount of traffic that bounces from our site significantly. Highly recommended! Even if you THINK you know what you're doing, hire Digitaleer to be the real experts that they are.I'm looking forward to working with Digitaleer again on my client's sites.
I am currently working with Digitaleer for my companies SEO and so far I have had a great experience working with Clint. He's always able to answer my questions and I feel like we're always on the same page. Glad to have found him and will continue to work with him for as long as I need to.
Clint provided me with keyword research on multiple terms and the quality of information was amazing. I have never seen a service that provides this much detailed information in a concise and actionable format. Top notch service and highly recommended! Thanks Clint!
Clint has been very helpful throughout the process. I highly recommend him for your marketing needs.
Clint Butler and Digitaleer gave me the most detailed and thorough keyword data research report I have ever seen. It examined ten terms for my company. The data shows me the exact things highly ranked companies do to make Google very happy, so they rank high on page one. All I need to do is follow the recommendations the report gave and then do just a little better, and I will have a fighting chance to out-rank any competitor in #1 spot. He also has an excellent video explaining how to use this amazing report so any serious SEO can dominate. I highly recommend this for anybody who wants to rank at the top of their niche.
I've worked with Clint for a while now. He always provides excellent service with a quick turnaround. Very thankful to have him "in my corner" and would highly recommend him to anyone needing website design or SEO.
Amazing service! The wealth of information, friendly service and overall quality make Digitaleer my go-to place for anything web marketing related. Clint always over delivers and makes sure I am satisfied.
By far one of the most knowledgeable and helpful agencies I have ever done business with. Clint is by far a step above the norm.
Clint with Digitaleer is knowledgeable and one of the top digital marketing consultants in Olympia and surrounding areas. Clint always delivers on time and he is one of the best for any local business in need of digital services or seo.
I just got the results for 10 keywords i've asked for Digitaleer to help me with, and this new tool Clint used for is very insightful. It gave the perception of everything about the competion and where i could gain advantage on them. Great work.
Working with Clint and his team was a great experience and I highly recommend them for any of your SEO needs.
Clint at Digitaleer has provided online marketing services for me on a number of occasions. If there is one thing that is consistent every time I have worked with him, it would be that he always delivers extremely high quality work! I have yet to be disappointed which is saying a lot in the field of online marketing. Whether you need one service or you need a complete, done-for-you solution, Clint can get you results!
Digitaleer came through like a gem. Under promised OVER ...I said OVER delivered and helped us look stellar!! Thank you Digiatleer Team!!
I have nothing but good things to say about Clinton. I have dealt with a lot of people in my life and very few people are willing to put a lot of effort into helping others.I was having many issues with my website regarding hosting, being hacked and other software problems and Clinton took the time out of his day to help me resolve and fix these issues without even blinking an eye.All I can say is if you plan on working with someone who actually cares and is willing to give you support along the way, Clinton is your guy!
Clint is unreal. He discovered that our sites rankings had been tanked because of a hack. He taught me how to check on some google search console stuff myself and i saw that my website had not 300 pages, but 50,000 pages. I had no idea. The tools he has at his disposal, and the knowledge he has, and this is coming from a LOCAL SEO guy. Im considered an expert in my area! I am but a small fish in clients pond. Thank you clint for all your hard work. I literally had to force money on him for working on a site from 930pm until 11 at night. He is a stand up guy, and i will be using him again. Again, this is from a guy who has 25 clients ranking well on page one (except the one i employed his help over, it had been hacked and he is fixing it now) and I consider Clint an expert and an extremely valuable resource.
Can't say enough! I was having some serious issues with a website and Clint got it fixed up in no time flat! These guys are now my "go to guys" for sure!!!
Clint recently worked on a couple of my websites to improve the load speed, and I am super happy with the results! I had been frustrated with my slow sites for a while, but Clint got right in there and straightened them out. I also really liked how he communicated throughout the whole process, letting me know what he was doing, and providing tips and recommendations to improve the sites even more. Highly recommended!
I was having some major issues with a slow loading website. Clint took a look and within 10 minutes had my site fully speed optimized and loading extremely fast. I will definitely use Olympia SEO for all of my site speed optimization in the future.
Clint is not only super knowledge but alos a pleasure to work with. He is the most hands on guy that we have ever hired and is always there to answer any questions that you may have. Clint has been able to help us increase our site speed by nearly 5 seconds and we are now finally loading under 1 second thanks to Clint. I highly recommend Clint as not only a to professional but great person as well!
Clint has worked on a couple projects for us. His expertise goes beyond just search engine optimization. By leveraging his knowledge of both the backend and front end of Wordpress he was able to reduce our sites load times resulting in higher conversions and an almost immediate increase in rankings. Would highly recommend.
I had been working on several websites and needed to move one to another server.I needed the site to load faster for a client presentation and I had seen Clint from Olympia SEO in a couple of groups and people were complimenting him on his service so it was a no brainer for me to contact him.I shot him a message and he got to work.Service was Amazing and I highly recommend!Chris McLean
Working with clint was a breeze! The turnaround on the work was virtually instant and the impact he made on our site speed was very significant. Highly recommend Clint and Olympia SEO for others looking to improve their website/s load time. Thanks Clint!
Amazing experience! Olympia SEO helped me out. They have great customer service and I had a problem and they fixed it literally within two hours! It's very rare to find a company like this one! I will be coming back for more business soon!
Clint at Olympia SEO was incredible for my friend's small Seattle business. Being in a very competitive space, his business was suffering. In his first meeting, he realized Clint's expertise in local seo was amazing. He started ranking on page 2 within a month from page 75. He is on track for page 1 in no time. I don't know what he did, but he worked his magic. I would highly recommend Olympia SEO if you want more traffic, and more clients even if you have a small business in the NW.
Olympia SEO has done some consulting for us for organic search, and they did a great job. Clint is easy to understand and does what he says he will do, a rarity it seems these days. Highly recommended.
What I like about Clint's Olympia SEO Service is he is a straight shooter. No high tech lingo, he explains what needs to be done and why in human being language. Knowing what needs to be done and WHY gives me more confidence in his abilities and the proof was in the results.Better than a 30% increase in visibility for my keywords in the 3 major search engines and I now have 27 keywords on page 1 of google. That's up from just 3. I highly recommend Olympia SEO. Thanks Clint.
Clint helped me with a site issue that needed an experts eyes. He knows his stuff. I highly recommend. I had an A+ experience with Clint.
A mutual friend introduced me to Clint at a SEO conference. All I can say is WOW. Since meeting him I have referred a couple of people to him. All of which have been incredibly happy with him and his team. His Seattle SEO team is top shelf and I have no problem recommending him.
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How We Help Your Business?

We Fix Your Technical SEO Issues
Keyword Research So Buyers Find You
On Page Optimization
Link Building
Building Your Brand Online
Gilbert, Arizona Info

Technical SEO Makes Your Website More Efficient

Google's algorithm ranks your website on three main factors: on-page, off-page, and technical SEO.

Gilbert SEO has its foundation in the technical coding aspects of web development. While you will read and hear a lot of people talking about creating "high-quality content for users" as the foundation of search optimization, it is all smoke and mirrors. The technical side of SEO is where the rubber meets the road. How your website performs for the search engines is what gets all that high-quality content in front of your users in the first place. "If you build it, they will come to Gilbert." does not apply to digital marketing or search engine optimization.

Technical SEO refers to a set of server and website optimizations that help your website to become more easily accessible and easy for web crawlers. Technical SEO can also help your Gilbert company to rank better in search engines because you provide an exceptional user experience for users (UX) and great content. Technical SEO is about is providing quality content and enhances it through various methods to give it a unique and enhanced look. However, many Gilbert SEO company specialists may not be able to explain the technical details behind it, but that does not mean that technical SEO has no relevance or importance. In fact, it is important to have a Gilbert SEO company filled with experts on hand to guide you to optimize for the specific technical SEO factors that you require.

Technical SEO has two aspects: content optimization and meta optimization. Content optimization is about enhancing the page content to attract search engines and improve the ranking of your website. This means that the content on your website must be written in a way that the search engines will recognize and will rank your website favorably. Meta optimization is about optimizing your website to appear in the SERPs using certain keywords and phrases that are related to the content on your website.

As Gilbert SEO company experts are familiar with the technical aspect of optimization, they can provide you with the right advice to optimize both of these aspects of your website. You can also find experts who have the required expertise to provide technical SEO reports and analysis. Top SEO experts can also provide you with solutions to technical SEO problems you may have. However, you may need to do some basic research to identify the best experts in the industry before you start hiring one. It is always best to do this in advance and to hire the most professional Gilbert SEO company you can afford. You can even find a number of them in directories like the Yellow Pages and in online forums and social media websites. Make sure that you choose only the most experienced experts for your technical SEO needs.

What is Crawl Rate?

Crawl budget is the maximum number of pages that a search engine can and wants to crawl on any given website. Google determines the crawl budget by weighing the crawl rate limit and crawl demand. The crawl rate limit is the speed of your pages, the crawl errors, and the crawl limit set in the Google Search Console (website owners have the option to reduce Googlebot's crawl on their site) can all have an impact on your crawl rate limit and ultimately your Gilbert SEO efforts.. Crawl demand is the popularity of your pages, as well as how fresh or stale they are can impact your crawl demand.

In a nutshell, internal link popularity means the number of pages in your site that GoogleBot has crawled and indexed within an allotted time frame. In numeric terms, this means that in one month, if Google were to crawl your page 1000 times, your internal link popularity would be 1000. Of course, this only goes so far as the number of internal links that exist on your site. That is where search engine optimization comes in; we will identify internal linking and crawl rate issues of your entire site to ensure you are getting the most out of your web design and copywriting.

What Is Semantic SEO?

Semantic SEO stands for a specific search query phrase that creates meaningful results when the related terms do not match. Basically, it is the way the search engine algorithm is clever enough to read a user's intent to give an answer. There are two types of search engines, primary and secondary. In the primary engines, the search engine algorithms look at the first and last words of a query. In the secondary engines, the search engine algorithms look at the middle of a query and all the surrounding words. Both types of engines use different algorithms, but all engines use the same mathematical model.

Semantic SEO involves using keywords to create pages that appear more often in results. Search engines use a mathematical model known as the PageRank algorithm. PageRank is based on how many similar sites a page appears to. It also considers the amount of link popularity a page has and how well known the page is. The most relevant pages appear on the top, so the higher the PageRank, the better a page will appear in results. In order to get your site ranked high in results, you will want to optimize your website to be ranked high in all three of these areas. This will allow you to increase the traffic that your site receives and generate more income from it.

How to Setup an SEO-Friendly Website Architecture?

SEO-Friendly Web architecture is the process of setting up the architecture of a website that is most appropriate for your company or organization. If you want to get a better ROI and better return on investment, then you should be able to find ways to optimize the web architecture of your website so that it can be optimized to get better search engine rankings and conversions. In order to find the right website architecture, you need to consider different things such as the type of business you operate, services you offer, products you sell, target market, and keyword user intent.

Good optimization of your website will result in higher click-through rates, which will result in the better performance of your website. Choosing the right domain name and using the proper keywords works to attract more visitors to your website. Remember that in every aspect of a business, there is always a way to improve and maximize its potential and to make it profitable. Identifying those improvements is what we are good at to make sure you see an ROI from search engine optimization and search engine marketing campaigns.

Every Website And SEO Campaign Starts With Keyword Research

The number one way to fail is to not do proper market research BEFORE you build your website. In search, this means that you need to do your keyword research BEYOND the obvious terms and dive deep into your market to ensure that the keywords you pick are going to bring you the right people, at the right time, with the right problem that your business is there to solve. It should come as no surprise that most owners, and "Gilbert SEO company's" fail to go through this process or dive deep enough into it when they begin a project.

Keyword research, then, is crucial because it allows you to see how people search for your particular keywords and what they do when they find websites for those search terms. When you know what words are popular, you can use those keywords to make sure that your pages are in the search engine results pages (SERPs). If you want to know how you can optimize your site for the SERPs, our keyword research methods will allow us to see which keywords are working and which ones aren't. You will also be able to see how much traffic is coming to your pages through Google Analytics. This will allow you to focus more on making sure that your site is getting the most traffic possible by attacking quick win opportunities right away while focusing on long term growth.

What Is Competitor Keyword Research?

There are two keyword research methods a typical SEO company employs.

Traditional keyword research uses seed keywords to construct a larger set of related search terms that can be used to qualify, prioritize, and map posts/pages on a site based on search volumes. While this process can work well, it requires some experience in the market and a lot of guesswork.

Competitor keyword research lets you reverse engineer the keywords already driving your rivals' traffic and conversions. It helps you to easily see where you fall short and find important holes in your marketing plan.

What Is Keyword Golden Ratio (KGR)?

Abbreviated as KGR, Keyword Golden Ratio is a keyword analysis process created by Doug Cunnington. The main aim of this approach is to identify untapped keywords with low competition and low search volume in the search engine results that many missed out on in.

KGR reflects the best balance between the number of queries (search volume) and the given keyword SERP competition. The best thing with the Golden ratio exact match keywords is that you can rank for them in a very short time period. Often times you don't even need to build links to get on the #1 page of Google. When combined with our user intent research process, our SEO company helps you see results from our SEO services as fast a reasonably possible.

Which Keyword Research Tools Do You Use?

Here at Digitaleer when working on our Gilbert SEO clients we tend to gravitate towards a couple of go-to keyword research tools. This toolset has been chosen for their ease of use, data presentation, and reporting considerations. One thing to keep in mind, no keyword research tool will give you accurate search volume numbers, for the most part, they are all guesstimating. However, an experienced SEO services team knows how to use them and find the best opportunities for our client's online marketing partners.

  • Google Search
  • Google Ads
  • SECockPit
  • Surfer SEO
  • Ahrefs
  • SEMRush

On-Page SEO Is Foundation That Your Online Business Is Built Upon

On-page SEO, or on-site SEO, is the process of optimizing various components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements. While oftentimes technical SEO and on-page SEO overlap, there are some distinct differences in focus. i.e., On-page looks more at the contextual (words on the page) than the technical (page speed optimization).

On-page SEO is important because it helps search engines understand the context of your website and individual web pages, as well as identify whether it is relevant to a searcher's query.

There is no standard, universally-recognized workflow for on-page optimization because what search engines consider important vary's from keyword to keyword. However, analysis and correlation measurements for as many possible factors should be as comprehensive as possible, to ensure that every opportunity is exploited in order to improve the search engine rankings (or other KPIs) of your webpages.

Our web page optimization toolset analyzes existing your on-page SEO and compares it to other sites in your market to make sure it stacks up above the rest. Our tools are helpful for analyzing your internal links, your meta information, and your page content in order to develop better on-page SEO.

Does Your Gilbert Business Need On-Page SEO?

Every business, whether in Gilbert or Belgium, needs some on-page optimization in order to rank in the search engine results. You can counter your on-page SEO shortfall with link building, however, if you have a competitor who has the exact same link profile, but better on-page, you'll lose to them ever time. There are often tons of differing opinions about SEO on the internet, but one constant does remain, high-quality relevant content formatted properly is one of the most important factors to ranking for any given keyword.

How To Evaluate Your On-Page Optimization?

There are many tools available on the internet that make this task easier. Free website audit tools will give you the bare minimum in the way of suggestions to fix your web page. As you gain more experience you'll find yourself gravitating to more complex tools in order to get an edge on the competition, however, these tools take time to learn and implement so many cheap SEO service providers will skip them.

In short, you want to find tools that will examine the current ranking sites (after all they must have done something right to get there) and use data to guide you towards the more common factor applications that when combined could have been the result of their rankings. With a vast amount of experience, you can then prioritize that information and implement it based on your expected return on investment.

Which On-Page SEO Tools Do You Use?

Here at Digitaleer when working on our Gilbert SEO company clients we tend to gravitate towards a couple of go-to on-page optimization tools. This toolset has been chosen for their ease of use, data presentation, and reporting considerations. One thing to keep in mind, no on-page tool will give you a 100% guaranteed roadmap to SEO success. However, an experienced SEO team knows how to use them, combine the data in a meaningful way, and find the best opportunities for our client partners.

  • Cora
  • Cora Lite
  • Page Optimizer Pro
  • Surfer SEO
  • Ahrefs
  • SEMRush
  • SerpWoo
  • SerpWorx
  • Website Auditor
  • Sitebulb
  • Screaming Frog

Links Are Votes For Your Business

Link building, technically, is simply the process of having other sites to link to your site. This is done with links from other sites, and it can be done manually or by automation. All owners and marketers should be interested in creating links to increase the authority and traffic to their website. This is true especially if the company is new in the online market. However, this means that this method requires lots of time and energy for an online marketing strategy.

So, how does one go about the inbound link building? First, one should determine the exact purpose for which they are creating this kind of link. For example, if they want to attract more visitors and improve their chances of earning more profit and revenue, then they should use inbound links on their website. On the other hand, if they want to improve the visibility of their products and services, then a link exchange may be useful. The important thing is to identify the reason why they want these links. This will help you create appropriate content that will help in creating inbound links.

Link building is also essential because it increases the reputation of the site. When more people know about the website and its products, more customers will visit the site, thus boosting the site's ranking. Therefore, as an online marketer, you should always remember to do link building. It is one of the main ways of increasing traffic on your website and increasing the number of customers that visit the site.

Can Link Building Get My Site Penalized?

There is an entire segment of the SEO community to make a living off of scaring people away from agencies that openly employ link building methods for their clients using scare tactics of Google penalties, so lets clear the air right now, yes links can get your penalized.

However, it's not as cut and try as that because link building, and links in general, are a key factor in how Google works. You see, before Google, search engines used to try to grade and rank sites based on their content. This gave rise to "keyword stuffing" because early engines basically graded a page based on the keyword density of the content on a page. Then Google came along and they started using links as a factor to help determine the winner of a page. Back then, if your content was moderately about the topic and you had the most links, you'd rank number 1.

Today, Google Penguin and other algorithm technologies have changed the engine optimization rules as to the quality, type, and frequency of links your site can get and be "safe". If you get in a hurry to rank and generate too many links at once, you potentially could get a links penalty. That is where the art of link building comes to play because you have to be able to understand the types of links that are allowed, the best places to get them, and if you need to be building links to your backlinks to make them worth more. As Google changes the rules with every update, today's good links could potentially one day be bad and earn a penalty. On the reverse of that, today's bad links may start to get more credit. That's the art and science of search optimization.

What Is Anchor Text?

An anchor text describes the content of a link that is clicked. Now, we are going to focus on some of the advantages of Anchor Text and how you can take advantage of them to benefit your business. Let's start with this: Anchor Text is very important when it comes to link building.

This means that many, if not most, keywords will appear in your links. It is important that you have all of the relevant anchor text that relates to that topic in your link profile. For instance, if you are promoting a website called "MySpace Gilbert", you want to use the "MySpace" anchor text when you are creating a link profile. By using this anchor text, you will potentially get high-quality traffic to your page and which could potentially generate sales. For example, You may want to use the anchor text: "MySpace - How to Make Money Online in 7 Days in Gilbert - A Simple Guide to Making Money on the Internet Using Your Gilbert SEO Skills & Knowledge!"

If you are trying to get quality targeted traffic to your site, then make sure that you include at least three to four of these keywords in your link profile. You should also use the anchor text as much as possible when linking to other pages on your site, or any other website for that matter. One thing that is important is to avoid using keyword phrases that are too general. For instance, if you are linking to a blog post about cooking then you would want to include the "cooking" anchor text.

Finally, don't let anyone try to convince you that there is some magic percentage of types of anchors to use. Like on-page optimization, anchor text ratios are determined by Google on a keyword basis so make sure you or your Gilbert SEO team has a plan to figure that out for your target terms.

What Are Some Common Link Building Methods?

Here at Digitaleer when working on our Gilbert SEO agency clients we tend to gravitate towards a few tried and tested link building methods for various industries. This experience has given us a unique perspective on specialized markets like local Gilbert SEO, dental SEO, rehab SEO, adult SEO, and education SEO services. Being able to understand the types of links that a site needs to compete at a reasonable cost in more competitive markets allows us to more accurately price our services and get results quicker for fewer links than our competition.

Some common link building methods that we may employ include:

  • Guest Blogging
  • Create and Distribute Infographics
  • Social Media Shares
  • Citations
  • Resource Links From Trusted Sites
  • Broken Link Building
  • Competitor Backlink Analysis
  • Link Roundups
  • Press Releases

Web Design, SEO, and PPC Management All Have One Goal - Branding

Building your brand online is important to any business, as it helps you create a good, positive image in the minds of your targeted audience so they are more inclined to buy your products and services. It can be challenging to build a brand online because there is money involved and lots of competition. This is why online business owners turn to various online marketing tools like social media advertising to help them get a foothold in the market.

A brand is basically a combination of all your personal information, reputation, image, name, and logo that you have created over the internet, including your website, Facebook, Twitter, email, LinkedIn, and other social networking sites. Your online branding is all about having one cohesive identity that will make people feel comfortable shopping with you. It's about being an expert at what you do and making your customers feel that you care about them. There are many benefits to building an online presence and building a personal brand, but one thing you want to focus on is having something unique. An online presence can make or break your online business. It doesn't matter how good your product or service is if no one knows who you are. A unique online presence can make a huge difference in your bottom line.

What Is Brand Building?

The concept of brand building is to create awareness of your company using tactics and promotions with the goal of creating a unique and enduring identity in the marketplace.

Having a positive public brand image and standing out in the crowd equals brand success.

What Are Brand Associations?

With semantic search, Google is able to understand user intent for a given query and then provide what it believes to be the most relevant answer.

Brands today have a better chance of getting ranked if they simply describe themselves cohesively on all of the properties related to the business.

In a way, since Google wants to learn what your brand is, you have to teach it what your brand is by building associations on other websites like Facebook, Yelp, Wikipedia, and others. The sites are typically termed as citations in local SEO Gilbert AZ circles.

What Is A Brand Identity?

Now that we have definitions for brand and branding, how does that differ from brand identity? Well, a brand identity is the collection of brand elements that represent your company. These elements might include:

  • Company name
  • Logo
  • Tagline
  • Color palette
  • Typography

More Information About Our Gilbert SEO Services

Digitaleer and its team have been ranking websites for small and large Arizona businesses for years using sound web design and digital marketing techniques. If you and your Arizona business can use a professional team to help you grow while you focus on the parts of your business that you really love, give Digitaleer a call today!

Arizona Cities We Also Serve

City of Gilbert, Arizona

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  • 85026
  • 85212
  • 85233
  • 85234
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  • 85295
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  • 85297
  • 85298
  • 85299

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