Operator-grade marketing thinking. Published when there's something to say.
Notes, frameworks, and post-mortems from running strategist-led SEO, paid, and conversion-focused web for operators. No content-calendar filler. No SEO listicles. The things we actually want to say out loud.
The rest of the notebook.
How Small Businesses Can Avoid Getting Ripped Off by SEO Companies
Small businesses lose thousands to SEO scams every month. Learn the red flags, warning signs, and questions that protect you from dishonest…
Answer Engine Optimization (AEO) for Franchise SEO
Answer Engine Optimization (AEO) is the practice of structuring content so AI tools — Google’s featured snippets, ChatGPT, Siri, Alexa, and AI…
Should You Enable Comments on Your WordPress Site?
Comments feel like engagement—but for many business websites, they create SEO noise, conversion friction, and AI visibility risk. Here’s when they help—and…
The Future of Pillar Pages in AI Search: Evolution, Not Extinction
Why the death of pillar pages has been greatly exaggerated—and what to do instead There’s a compelling argument making rounds in SEO…
AI-Ready SEO for Small Business Owners: A Practical Guide to AEO and GEO
The search landscape has shifted from clicks to recommendations. Learn how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) can help…
The npm Supply Chain Attack Explained: What Happened, Who’s at Risk, and What You Must Do Now
Between November 21 and November 24, 2025, one of the most dangerous software supply chain attacks in recent history unfolded inside the…
Fake-Review Extortion: How Criminals Hold Businesses Hostage (and How to Fight Back)
Fake-review extortion is a scam where criminals flood your Google Business Profile with one-star reviews, then demand payment — often in crypto…
SEO in the Age of Chrome Screen AI: How to Optimize for Google’s On-Device Vision
Chrome Screen AI is Google’s on-device system that interprets a web page the way a person sees it — reading the rendered…
Dan Kennedy’s Core Philosophy on Content Length
Dan Kennedy’s fundamental belief about content length can be summarized in one powerful principle: effectiveness over brevity. Rather than adhering to arbitrary…
Why Are Certain Strategies Best for Broken Link Building?
Only the most effective strategies for broken link building deliver lasting SEO gains—discover what sets them apart and why your site needs…
Fix Broken Links: 3 Simple Steps
Want to fix broken links in just three easy steps? Wait until you see the expert strategies that will transform your website’s…
Want a strategist's actual opinion on your situation?
Send a few details. I'll respond directly within 4 business hours. No discovery call, no sales rep.
Book a strategy call