The Most Common Mistakes in Search Engine Optimization Everyone Should Know
Search Engine Optimization has been playing an important role of everyone’s marketing strategy. While SEO Techniques continue to evolve and change through time, it is still regarded as one of the primary thrust of every company and all individuals as it holds the most powerful strategy in driving audience to websites and blogs and making possible conversions.
Continue Reading
Smart Keyword Research Methods For Improving Your SEO
As an integral part of SEO, keyword research stage is considered as one of the most important part of doing SEO Projects. Your SEO success is only attainable based on how well you play the game in your keyword research phase. In this step, the list of keywords to target, persona to make and including the blog posts and niche to promote are all highly dependent on the keyword research output. While there is a lot of resources that the online world suggests, there are these super-smart tools that best assist every Search Engine Optimization Project in attaining positive results.
Continue Reading
Why you can’t ALWAYS trust keyword search volume for traffic estimations
I’m sure every professional SEO has noticed that ranking a page for a high-volume keyword doesn’t always result in a huge amount of traffic. And the opposite is true, too—pages that rank for seemingly “unpopular” keywords can often exceed our traffic expectations.
Continue Reading
Stop Eating Your Traffic and Budget (Here’s How)
Optimizing your ROI is an endless process when it comes to PPC. There’s always room for testing, experimenting, and fine-tuning. But sometimes you just can’t see the forest for the trees. You run so many activities that they eventually start cannibalizing each other.
Continue Reading
Google’s John Mueller Reveals How Often a Site is Re-indexed in Search
Since Googlebot can only crawl a certain amount of pages, it gives priority to pages that should be crawled more frequently. The most “important” pages, according to Google, are the home page and high-level category pages. Those pages will be crawled most often, so changes will be reflected in Google search faster than, say, an old blog post.
Continue Reading
SEO This Week Episode 63 – Building Out A Website – Market Research
We don't have any good news stories this week, so I thought I would take the opportunity to dump that format for a while unless something important came up. I did replace it with a new series though, we are going to go into a niche.
Continue Reading
STW Episode 62 – Amazon Polly, AMP Stories, and Chatbots
We are discovering a new WordPress plug-in that puts a voice to your content. We look at a new feature for Google AMP that you may or may not find useful. And we close it out with some great information about Chatbots. In the video (and podcast) you can hear my thoughts and we do a site audit for a web design agency in Kansas City.
Continue Reading
STW Episode 61 – 4 P’s of Marketing, Reddit, Important Metrics
This week in Episode 61 of SEO This Week we take a look at the 4 P's of marketing, AHrefs new DR, getting leads on Reddit, and important metrics to find in your Google tools.
Continue Reading
STW Episode 60 – Updates, Content, PageRank and More!
SEO This Week Episode 60 takes a look at the latest Google update, we examine content and define unique content, and we take a look at some industry-wide news with big implications.
Continue ReadingSTW Episode 59: Personas, Engagement, and Sales
Will Customer Profiles Replace Marketing Personas? Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to and capabilities customer information, organize it (i.e., big data), and draw insights from it (i.e., machine learning) makes it possible for marketers to evolve. Read More… Our Insights: This post talks a little bit about the concept that we taught alot on SEO This Week, and several of our training videos throughout the course of the year, buyer personas. To be clear, there is no difference between customer profiles and marketing personas if you do it the way that I've talked about on several occasions. Targeting personas should have always be to such detail is to identify all the personal information about your target customer. If you weren't doing that in the first place then you were not creating personas properly. If you have never been exposed to the concept of marketing personas then this post is right for you. Comparison of Local Review Sites: Which Platform is Growing the Fastest? Local business reviews are more important than ever, with 93% of consumers reading reviews to decide if a business is good or not. Read More… Our Insights: I find it really refreshing that someone would take the time to compare these review sites and the impact that they have on the marketplace today online. One key take away that I got from the content is that Google plus and Facebook are now overtaking sites like yelp to obtain customer reviews. I think this is a good thing for the market as a whole since yelp has been known to charge people for removal of obviously fake reviews. And there have been accusations, and now proof, that they are suppressing positive reviews...
Continue Reading
