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Smart Keyword Research Methods For Improving Your SEO

Smart Keyword Research Methods For Improving Your SEO

As an integral part of SEO, keyword research stage is considered as one of the most important part of doing SEO Projects. Your SEO success is only attainable based on how well you play the game in your keyword research phase. In this step, the list of keywords to target, persona to make and including the blog posts and niche to promote are all highly dependent on the keyword research output. While there is a lot of resources that the online world suggests, there are these super-smart tools that best assist every Search Engine Optimization Project in attaining positive results.

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STW Episode 59: Personas, Engagement, and Sales

Will Customer Profiles Replace Marketing Personas? Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to and capabilities customer information, organize it (i.e., big data), and draw insights from it (i.e., machine learning) makes it possible for marketers to evolve. Read More… Our Insights: This post talks a little bit about the concept that we taught alot on SEO This Week, and several of our training videos throughout the course of the year, buyer personas.   To be clear, there is no difference between customer profiles and marketing personas if you do it the way that I've talked about on several occasions. Targeting personas should have always be to such detail is to identify all the personal information about your target customer. If you weren't doing that in the first place then you were not creating personas properly. If you have never been exposed to the concept of marketing personas then this post is right for you. Comparison of Local Review Sites: Which Platform is Growing the Fastest? Local business reviews are more important than ever, with 93% of consumers reading reviews to decide if a business is good or not. Read More… Our Insights: I find it really refreshing that someone would take the time to compare these review sites and the impact that they have on the marketplace today online. One key take away that I got from the content is that Google plus and Facebook are now overtaking sites like yelp to obtain customer reviews. I think this is a good thing for the market as a whole since yelp has been known to charge people for removal of obviously fake reviews. And there have been accusations, and now proof, that they are suppressing positive reviews...

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