Operator-grade marketing thinking. Published when there's something to say.
Notes, frameworks, and post-mortems from running strategist-led SEO, paid, and conversion-focused web for operators. No content-calendar filler. No SEO listicles. The things we actually want to say out loud.
The Notebook · more recent notes.
The Future of Pillar Pages in AI Search: Evolution, Not Extinction
Why the death of pillar pages has been greatly exaggerated—and what to do instead There's a compelling argument making rounds in SEO…
AI-Ready SEO for Small Business Owners: A Practical Guide to AEO and GEO
The search landscape has shifted from clicks to recommendations. Learn how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) can help…
The npm Supply Chain Attack Explained: What Happened, Who’s at Risk, and What You Must Do Now
Between November 21 and November 24, 2025, one of the most dangerous software supply chain attacks in recent history unfolded inside the…
Fake-Review Extortion: How Criminals Hold Businesses Hostage (and How to Fight Back)
Fake-review extortion is a scam where criminals flood your Google Business Profile with one-star reviews, then demand payment — often in crypto…
SEO in the Age of Chrome Screen AI: How to Optimize for Google’s On-Device Vision
Chrome Screen AI is Google’s on-device system that interprets a web page the way a person sees it — reading the rendered…
Dan Kennedy’s Core Philosophy on Content Length
Dan Kennedy's fundamental belief about content length can be summarized in one powerful principle: effectiveness over brevity. Rather than adhering to arbitrary…
Why Are Certain Strategies Best for Broken Link Building?
Only the most effective strategies for broken link building deliver lasting SEO gains—discover what sets them apart and why your site needs…
Fix Broken Links: 3 Simple Steps
Want to fix broken links in just three easy steps? Wait until you see the expert strategies that will transform your website’s…
Why Is Broken Link Building Effective for SEO?
Learn how broken link building can skyrocket your SEO strategy and uncover the surprising benefits most marketers overlook.
7 Best Ways Broken Link Building Improves Rankings
Curious how broken link building can skyrocket your rankings and outpace competitors? Discover the seven powerful benefits that could transform your SEO.
Uncovering Broken Link Opportunities: Top 3 Strategies
Spot lucrative broken link opportunities with these top three strategies—discover the secrets that savvy SEOs use to gain an edge.
Top 3 Guest Blogging Strategies for SEO Success
New guest blogging strategies can skyrocket your SEO—discover the top three tactics experts use, but what’s the crucial step they never reveal?
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