100 SEO Audit Questions That Actually Move the Needle

SEO audit dashboard interface with checklist icons, search data graphs, and performance indicators on a modern white background

Most SEO audits fail not because they're too shallow, but because they're asking the wrong questions. Instead of chasing checklists filled with low-impact tasks, this guide focuses on what truly drives rankings, traffic, and conversions in 2025.

We’ve organized 100 powerful SEO audit questions into actionable categories so you can optimize with precision, not guesswork.

This isn’t a generic punch list — it’s a strategic weapon for marketers, SEOs, and business owners who want results. Use it to upgrade your site, outmaneuver competitors, and win in search.

Digital strategist reviewing a large SEO audit plan with 100 critical questions displayed on a digital board, including SERP overlays, site structure, and long-term strategy charts in a cinematic, realistic setting. — Real strategy means asking the right questions. This audit scene shows how the best SEOs map long-term impact. #SEOAudit #StrategicSEO

Section 1: Technical SEO Foundation (20 Questions)

Ensuring Google can access, crawl, and index your content.

Is your robots.txt blocking important pages or folders unintentionally?
Are noindex directives misused on pages you want indexed?
Have you confirmed that canonical tags aren’t conflicting with each other?
Are your key landing pages in the XML sitemap and submitted to Google Search Console?
Are there crawl errors reported in Search Console (404s, server errors)?
Is HTTPS properly implemented across all versions of the site?
Do redirects form chains or loops that waste crawl budget?
Are there excessive 301/302 redirects diluting page authority?
Are you serving mobile-optimized pages without major usability issues?
Does the mobile version use the same content and schema as desktop (for Mobile-First Indexing)?
Is page load time within optimal ranges for Core Web Vitals (LCP, FID, CLS)?
Are any key resources blocked by robots.txt (e.g., JS or CSS)?
Are there multiple versions of your site accessible (non-www vs www, http vs https)?
Are error pages (404s) custom-branded and helpful to users?
Have you tested your site speed using PageSpeed Insights and WebPageTest?
Are unnecessary plugins or scripts bloating page weight?
Do any URLs appear soft 404s (i.e., returning 200 but showing error content)?
Is your site’s hosting environment impacting uptime or TTFB?
Are hreflang tags properly set for international sites?
Is there a site-wide performance monitoring solution in place?

Section 2: On-Page Optimization Audit (20 Questions)

Ensuring each page is optimized with intent and clarity.

Does every page have a unique, relevant title tag optimized for a primary keyword?
Are meta descriptions written to drive clicks while summarizing the page content?
Is the H1 tag present and reflective of the main topic (and used only once)?
Are supporting headers (H2-H4) used to structure and segment content?
Is the keyword naturally integrated into headers, opening paragraph, and throughout the page?
Are internal links using descriptive anchor text that signals relevance?
Do important pages receive enough internal linking from other key assets?
Is image optimization in place (alt text, compressed files, lazy loading)?
Are calls-to-action (CTAs) present and easily visible on conversion-focused pages?
Is structured data enhancing visibility (FAQ, Review, HowTo, etc.)?
Are pages clutter-free, readable, and scannable for real humans?
Are title tags within 60 characters and meta descriptions within 160?
Are all outbound links going to credible and relevant domains?
Is keyword cannibalization occurring across similar page topics?
Are pages structured with clarity using bullet points, short paragraphs, and visuals?
Are any critical pages orphaned (i.e., no internal links pointing to them)?
Are content silos or topical clusters linked with pillar pages?
Is every page URL short, clean, and descriptive?
Is schema markup validated in tools like Google's Rich Results Test?
Are thin, duplicate, or low-value pages being pruned or improved?

Section 3: Content Quality & Semantic SEO (20 Questions)

Content that satisfies user intent and search engine understanding.

Are your top pages aligned with current search intent (informational, navigational, transactional)?
Have you performed a content gap analysis against competitors to identify missing opportunities?
Is your content updated regularly to maintain freshness and relevance?
Are you using named entities (brands, people, locations, concepts) to increase semantic richness?
Are LSI and related terms naturally integrated?
Are pages structured around topic clusters and internal linking strategies?
Is your content more comprehensive than the top-ranking competitors?
Are you addressing all common questions a user would have about this topic?
Are featured snippet opportunities optimized with lists, tables, and Q&A formats?
Is your tone consistent with your brand’s voice and audience expectations?
Do you incorporate multimedia (videos, infographics) to enhance engagement?
Is duplicate content avoided across pages and subdomains?
Are your articles written (or reviewed) by subject matter experts (for E-E-A-T)?
Are long-form pieces broken down with jump links or table of contents?
Is AI-generated content fact-checked and edited for accuracy?
Are you linking to authoritative external sources where appropriate?
Do internal links guide users to deeper or related content seamlessly?
Are thin or low-performing pages consolidated or redirected when necessary?
Are your most valuable pages earning natural backlinks over time?
Have you tested content with real users for feedback on clarity and helpfulness?

Section 4: Entity & Structured Data Optimization (15 Questions)

Structuring your site for knowledge graphs and AI-driven search.

Are you using the appropriate schema.org types for each content type?
Is your schema markup implemented using JSON-LD?
Are @id and sameAs properties included for entity linking?
Does your homepage or About page use Organization or LocalBusiness schema?
Are authors marked up with Person schema and attributes like jobTitle?
Is structured data validated using Google's Rich Results Test?
Are breadcrumbs implemented for enhanced SERP display?
Do you use HowTo, FAQ, or Review schema for rich results?
Is your business listed on Wikidata or Crunchbase?
Are named entities present that link to the Knowledge Graph?
Is internal linking helping surface key entities and topics?
Does the About page clearly define your brand?
Are naming conventions consistent across the site?
Are internal topic clusters logically linked?
Does schema markup enhance SERP visibility?

Section 5: Off-Page SEO & Authority Signals (15 Questions)

Authority, trust, and external validation.

Are your top pages backed by authoritative links?
Are most backlinks topically relevant?
Have you audited and disavowed toxic links?
Are you earning new links through content and partnerships?
Is your link profile diversified?
Have you used link intersect tools to spot missed opportunities?
Is your NAP consistent across citations?
Is your Google Business Profile optimized?
Are you tracking domain authority growth?
Have you created link-worthy assets?
Are you doing digital PR for authority placements?
Are you listed in niche directories?
Are you converting unlinked mentions into links?
Have you benchmarked your DR or DA vs. competitors?
Is your link growth natural and steady?

Section 6: Behavioral & Conversion Signals (10 Questions)

Making sure SEO actually converts — not just attracts traffic.

Are landing pages optimized for conversion with trust signals and CTAs?
Are you monitoring and improving CTR from Google Search Console?
Is bounce rate high on key pages — and why?
Are conversion goals tracked properly in GA/GA4?
Are you using heatmaps or session recordings to audit UX?
Is your navigation intuitive for first-time users?
Are performance issues hurting the user experience?
Are lead magnets or popups helpful, not annoying?
Do pages include reviews, testimonials, or trust badges?
Are you collecting first-party data responsibly and strategically?

✅ Summary: What to Do Next

This list of 100 SEO audit questions is your blueprint for high-performance search optimization. Prioritize impact. Skip the fluff. Audit smarter, rank faster.