
Search Engine Optimization
SEO is the process of increasing the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the higher ranked on the search results page for quality search terms with traffic volume, the more visitors the website will receive from the search engine's users. SEO targets different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines simultaneously.
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