How To Add Users To Google Analytics
I only was only kidding when I said I was solving a mystery because, in the end, it's not all that hard to add users to a Google Analytics account after you learn where in the maze to do it. It also doesn't take that much time so when you are adding your marketing team or SEO agency to your account follow these simple steps!
P.S. If you don't want to read this I put a video at the bottom for you!
This Is How To Add Users To Google Analytics
1) Open your Google Analytics account.
This is a rather obvious step, however, I wanted to add it because there are some cases where clients don't have Google Analytics set up yet and don't want to learn the steps of installing the code.
In that case, we generally ask for the login information for the client's Google account which can raise some issues for a few.
Since we always have clients set up their own accounts in order to keep control of everything from an admin perspective (then you don't have the nightmare of trying to get your login information from someone you just let go) knowing where to go is the best option.
Here is the link to Google Analytics: https://www.google.com/analytics/
There is another version of that URL, but keep this one, as you can access more than just analytics from there.
2) Select The View.
From here on out we are going to assume that you already have your Google Analytics set up. For those that do not, I'll create another article on how to set up your Google Analytics account.
After you log in, if you only have one property, you most likely won't even see this screen as it will take you to your view, but just in case here is how to get there.
You'll notice that I have a Master view and a Cleaned up view using filters.
This is one of our standard practices because we want to have a version of our analytics that has not been touched in any way to compare to how much our filters are cleaning up.
In the above example you'll notice the filters are not cleaning anything, which is ok, means we are doing good.
3) Go to the view Admin section.
Now we need to get to the Admin section of the view.
To get there, look at the menu on left-hand side then look at the very bottom, you'll see the Admin option.
A point of note is that the Admin option will remain there no matter where you are in Analytics which is really handy.
4) Go to User Managment.
This part is a bit tricky because you have three options.
a) Add the user to the account – This allows them to move all through your account for your website.
b) Add the user to the property – Pretty much the same as above
c) Add the user to the view – This one is by far the most restrictive option for you to use. I recommend using it if you have multiple views for different departments and you don't want them messing with each other settings.
It is also useful if you are training a new person on your Analytics account.
All three have their plus and minuses so the choice is really yours.
Since we are talking as if you're adding an agency or marketing team I would default to adding them to your account if there is only one site in your Google Analytics account.
If you have more than one property, and your team is only marketing one, then just add them to the property.
5) Add the email of new user.
In the box below you simply type or paste in the email of the new user you want to add.
Bear in mind, the users you are adding should already have their Google account for that email set up or it won't work.
We created a Google account specifically for managing clients Google services, most agencies should be doing that by now.
6) Select permissions and click add.
This part is pretty simple but does require you to make a decision.
If you are adding an employee who just needs to use the data leaving that choice at default is the best option.
If you are adding your marketing team, then select edit, collaborate, read & analyze.
Typically, we recommend that you don't let your users add other users unless they are monitoring what is going on all the time to make sure your data doesn't get sent to the wrong person.
Or you don't get kicked out of your own Google Analytics account.
There is a time when you would want that ability though.
Say you lose access to your primary Google account for whatever reason and need to make a new one. Having another user who can manage your full account and add users is very handy so you don't lose all your data.
Ok, that's it.
Once you click the add button the new user will get an email telling them they have been invited to the analytics party, you're all done.
I hope you found this helpful and if you have any other questions about Google Analytics and users feel free to leave a comment down below!
February 2, 2018