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top seo factors october 2022

Top SEO Factors for October 2022

I wish team Digitaleer could take the credit for the collection of this data, it's actually really useful when you look at months compared to each other before and after updates to see what "may have changed, in regards to the top SEO factors to focus on.

But sadly, I can't.

This particular table is but a small part of a much larger project put together by Ted Kubaitis, owner and developer of Cora and Cora Lite.

His site, TopSEOFactors.com, is built off the back of data collection of Cora users. That data is then anonymized and sent to a central server where all the measured factors from the software are put together to create this Top 200 report.

This allows us to get beyond looking at just our own keyword data sets in individual markets and compare those trend reports with data collected from a much wider user base.

As will all data, understand that there are several factors that can influence the Top SEO Factors, and regardless of the information gleamed you'll need your own experience, testing, and implementation methods to fully leverage this information successfully.

Here is a brief walkthrough of the data you can find on Ted's site, and more importantly, what the columns mean in the table below and how to leverage them when measuring you're own top SEO factors.

Compare TOP SEO Factor Months of September and Oct
2022-09 vs 2022-10

NameCorrelation#1 MaxPage 1 AvgUsage %Searches %
1Up 3Number of Top 100 Shared Factors Used   Diversity-0.31522598 %94 %
2Up 3Number of Top 200 Shared Factors Used   Diversity-0.29593698 %93 %
3Down 2Number of Distinct Entities Used   Diversity-0.28+0.01772788 %70 %
4Up 2Number of Top 50 Shared Factors Used   Diversity-0.28+0.0223993 %89 %
5Down 3Number of Unique LSI Words Used   Diversity-0.27+0.02136727692 %35 %
6Down 3Number of Factors Used   Diversity-0.27+0.0133315498 %92 %
7Up 1Variations in HTML Tags   Relevancy-0.25+0.016684229188 %96 %
8Up 1Number of Unique Variations Used   Diversity-0.24-0.0134890 %39 %
9Down 2Variations in Body Tags   Relevancy-0.24+0.016684228489 %95 %
10Up 3Variations in Div Tags   Relevancy-0.232001313986 %94 %
11Up 5Variations in A Tags   Relevancy-0.2223562978 %93 %
12Up 3Variations in H1, H2, and H3 Tags   Relevancy-0.22202877 %93 %
13Down 1Variations in H1-H6 Tags   Relevancy-0.22263979 %93 %
14Up 3Variations in P Tags   Relevancy-0.2135313776 %93 %
15Up 34Variation Position Variance-0.215135210085 %50 %
16Up 28Average Variation Position-0.21-0.0110657446887 %49 %
17Up 4Variations in LI Tags   Relevancy-0.216942073 %93 %
18Up 5Term Frequency   Relevancy-0.216388 %91 %
19Down 9Entities in H2 Tags-0.2+0.0133654 %68 %
20Up 31Unabridged Word Count   Size-0.215209182395 %91 %
21Up 3Variations in H1 and H2 Tags   Relevancy-0.2115575 %91 %
22Up 33Clean Text Kilobytes   Size-0.2871191 %91 %
23Down 3Number of HTML Tags   Size-0.2274195396 %91 %
24Up 47Variations in A Tag HREF Attributes   Relevancy-0.2-0.0111794674 %92 %
25Down 14Entities in H3 Tags-0.2+0.0125644 %68 %
26Up 46Variations in Distinct A Tag HREF Attributes   Relevancy-0.27423074 %93 %
27Up 32Word Count   Size-0.23711132495 %90 %
28Down 9Average Exact Match Position-0.2+0.018606211847 %39 %
29Down 4Exact Match Position Variance-0.2+0.01424285040 %37 %
30Up 9Variations in Sentences   Relevancy-0.2+0.0130723376 %91 %
31Up 44Has JSON-LD Schema Markup   Relevancy-0.2-0.031150 %35 %
32Down 18Entities in Title Tag   Relevancy-0.19+0.027374 %64 %
33Down 6Variations in Search Result Display URL   Relevancy-0.1915288 %74 %
34Down 6Variations in Search Result Link Text   Relevancy-0.1915287 %74 %
35Down 1Variations in H2 Tags   Relevancy-0.1995451 %90 %
36Up 1Variations in ALT Attributes   Relevancy-0.18+0.01168855 %91 %
37Up 16Leading Variations in H1-H6 Tags   Relevancy-0.1826252 %89 %
38Up 4Variations in Script Tags   Relevancy-0.18+0.01115796265 %91 %
39Up 27Page Size Kilobytes   Size-0.18+0.0146317995 %85 %
40Down 7Clean Keyword Density in the HTML Tag   Relevancy-0.18+0.02199581 %80 %
41Up 11Exact Matches in the HTML Tag   Relevancy-0.18+0.024561741 %90 %
42Up 42Number of HTTPS Links   Authority-0.1856415292 %85 %
43Up 5Leading Variations in H1, H2, and H3 Tags   Relevancy-0.18+0.0120249 %88 %
44Up 60Number of Images with ALT Text   Size-0.18-0.01872184 %87 %
45Variation Density in Top 30KB   Relevancy-0.18305374 %81 %
46Up 28Variations in Search Result URL Path   Relevancy-0.186261 %70 %
47Up 18Number of Heading Tags   Size-0.18452190 %91 %
48Up 53Number of Links   Authority-0.1856515693 %85 %
49Down 20Exact Match Clustering Score-0.18561637 %35 %
50Up 35Number of Sentences   Size-0.18+0.012417192 %87 %
51Up 44Number of Internal Links   Authority-0.1753913992 %85 %
52Up 53Number of DoFollow Links   Authority-0.1754015193 %85 %
53Up 16Variations in Span Tags   Relevancy-0.175581159 %91 %
54Up 48Number of Images   Size-0.171063090 %87 %
55Up 13Variations in the Title Tag   Relevancy-0.1717279 %77 %
56Up 14Entities in Sentences   Relevancy-0.17+0.035958259 %98 %
57Up 10Variations in H3 Tags   Relevancy-0.17-0.0187337 %91 %
58Up 30Number of P Tags   Size-0.17983688 %89 %
59Down 29Keywords in pages top 10 most used phrases-0.17+0.015264 %47 %
60Up 99LSI Words in Sentences   Relevancy-0.17547354165 %97 %
61Up 53Variations in First 100 Words   Relevancy-0.17-0.01202872 %77 %
62Up 14Entities in the HTML Tag   Relevancy-0.17+0.03123717761 %98 %
63Up 19Variations in H1 Tags   Relevancy-0.1720266 %79 %
64Up 28Variations in Search Result URL   Relevancy-0.1713264 %72 %
65Up 98Variations in Absolute URLs   Relevancy-0.16-0.0157835870 %89 %
66Up 11Variations in the Canonical URL   Relevancy-0.1646259 %80 %
67enterNumber of Includes   Technology-0.16431684 %63 %
68Up 11Variations in Nav Tags   Relevancy-0.16+0.0141372448 %89 %
69Up 21Entities in H1 Tags-0.167261 %61 %
70Down 29Variations in Main Tags   Relevancy-0.1653215934 %86 %
71Down 28TF/IDF   Relevancy-0.161168 %83 %
72Up 25Number of H3 Tags   Size-0.1622867 %87 %
73Down 11Variations in Search Result Document File Name   Relevancy-0.167262 %66 %
74Up 4Variation Clustering Score-0.16563984 %44 %
75Down 2Variations in Meta Description   Relevancy-0.1643260 %81 %
76Down 50Keywords in pages top 5 most used phrases-0.16+0.024155 %48 %
77Up 23Number of H2 Tags   Size-0.16+0.0124776 %89 %
78enterNumber of Facebook Pages   Authority-0.165265 %75 %
79Down 23Entities in Meta Description Tag   Relevancy-0.16+0.018359 %61 %
80enterNumber of CSS Includes   Technology-0.1617880 %58 %
81enterLoad Time Milliseconds   Performance-0.1636453204795 %76 %
82Down 22Exact Matches in H1-H6 Tags   Relevancy-0.16+0.0211229 %87 %
83Down 3Exact Matches in Top 30KB   Relevancy-0.15+0.0129331 %71 %
84Up 62Number of Absolute URLs   Authority-0.1563018794 %85 %
85Down 54Leading Variations in Title Tag   Relevancy-0.15+0.011137 %75 %
86Up 21Number Of JSON-LD Types   Relevancy-0.15441057 %82 %
87Up 25Number of Questions In Headings   Size-0.15+0.018237 %51 %
88enterNumber of Questions   Size-0.1588865 %83 %
89Up 100Variations making whole A Tags   Relevancy-0.15-0.0211233 %81 %
90enterInline JavaScript Kilobytes   Size-0.152384290 %84 %
91Variations in Section Tags   Relevancy-0.1517771938 %88 %
92Down 70Has Entities in H2 Tags   Relevancy-0.15+0.011157 %64 %
93Down 36Entities in H4 Tags-0.1518223 %65 %
94Up 14Variations in OpenGraph Title   Relevancy-0.15-0.018258 %69 %
95Down 14Search Result Domain is .com, .net, or .org   Other-0.15-0.01115 %54 %
96Up 42Variation Count in Top 30KB   Relevancy-0.15+0.0157274279 %77 %
97Down 50Leading Variations in H1 Tags   Relevancy-0.15+0.012132 %78 %
98Up 39Variations in OpenGraph Description   Relevancy-0.1451252 %74 %
99Down 45Has Entities in H1 Tags   Relevancy-0.14+0.011164 %57 %
100Up 16Variations Making Whole LI Tags   Relevancy-0.146127 %81 %
101Down 83Has Entities in H3 Tags   Relevancy-0.14+0.021147 %61 %
102Up 96Variations in Strong Tags   Relevancy-0.14-0.0172333 %82 %
103Up 22Variations in TITLE Attributes   Relevancy-0.14118843 %84 %
104Up 14Leading Variations in H2 Tags   Relevancy-0.149123 %84 %
105enterNumber of Instagram Pages   Authority-0.1411237 %77 %
106Down 12Search Result Domain is .com   Other-0.14-0.01115 %54 %
107enterNumber of External Links   Authority-0.14681787 %76 %
108enterVariations in Footer Tags   Relevancy-0.141110735 %84 %
109enterExact Matches in A Tags   Relevancy-0.1448325 %87 %
110enterDomDetailer Majestic Referring Domains   Authority-0.14156681923458466 %41 %
111enterDomDetailer Majestic IPs   Authority-0.142323503713966 %41 %
112enterDomDetailer Majestic Referring Subnets   Authority-0.14593061008565 %41 %
113Down 50Keywords in pages top 3 most used phrases-0.14+0.023145 %48 %
114Down 15Exact Matches in Title Tag   Relevancy-0.14+0.012125 %80 %
115Down 32Uses JSON-LD name   Other-0.141151 %31 %
116Up 23Is Home Page   Other-0.14-0.011118 %44 %
117enterVariations in the last 100 words   Relevancy-0.14200555 %77 %
118Down 54Title Tag Has Entities   Relevancy-0.14+0.021174 %51 %
119Up 62Variations Making Whole Span Tags   Relevancy-0.1410120 %83 %
120enterNumber of Twitter Accounts   Authority-0.144137 %70 %
121Down 32Has JSON-LD Answer-0.14114 %32 %
122Down 87Uses Schema answer   Other-0.13+0.02116 %32 %
123enterSearch Result Number of Dirs in Path   Other-0.134281 %62 %
124Down 37Has JSON-LD Question-0.13114 %32 %
125enterNumber of Facebook Accounts   Authority-0.133130 %74 %
126enterDomDetailer Moz PA   Authority-0.13683066 %40 %
127enterNumber of DoFollow External Links   Authority-0.13611585 %74 %
128enterNumber of Prices   Size-0.135904071 %81 %
129Down 91Uses Schema question   Other-0.13+0.02116 %32 %
130Down 6Uses JSON-LD url   Other-0.13-0.011147 %31 %
131Up 25Exact Matches in Sentences   Relevancy-0.13+0.0237325 %89 %
132enterInline CSS Kilobytes   Size-0.131223765 %81 %
133Down 23Uses Schema name   Other-0.131165 %30 %
134Down 84Uses Schema faqpage   Other-0.13+0.02115 %31 %
135enterLSI Words in H2 Tags   Relevancy-0.131221651 %95 %
136Down 16Uses JSON-LD inLanguage   Other-0.13-0.011131 %28 %
137Down 41Is Pagination Page   Other-0.131118 %64 %
138Up 38Number of Questions In H2 Tags   Size-0.13+0.014120 %78 %
139Down 10Uses Schema inlanguage   Other-0.13-0.011133 %27 %
140enterDomDetailer Majestic CF   Authority-0.13632463 %39 %
141Down 109Uses JSON-LD Answer   Other-0.13+0.03115 %31 %
142Down 84Headings Has Question   Other-0.13+0.011135 %75 %
143enterUses JSON-LD datePublished   Other-0.131136 %26 %
144Down 33Has Schema Markup   Relevancy-0.131168 %70 %
145Down 109Uses JSON-LD Question   Other-0.13+0.03115 %31 %
146Up 36Leading Variations in H3 Tags   Relevancy-0.139116 %84 %
147enterUses Schema datemodified   Other-0.131138 %26 %
148Down 5Uses Schema listitem   Other-0.13-0.011144 %29 %
149Up 12Variations in I Tags   Relevancy-0.13436735 %80 %
150enterDomDetailer Moz DA   Authority-0.13892865 %39 %
151enterNumber of Questions In H3 Tags   Size-0.134115 %79 %
152Down 16Has Meta Charset   Technology-0.131185 %70 %
153Down 67Variations making whole H1-H6 Tags   Relevancy-0.13+0.022117 %77 %
154Down 114Uses JSON-LD text   Other-0.13+0.03116 %30 %
155enterNumber of HTML Comments   Size-0.131963278 %82 %
156Down 6Uses Schema website   Other-0.131139 %27 %
157Down 111Uses JSON-LD FAQPage   Other-0.13+0.02115 %30 %
158enterDomDetailer Majestic TF   Authority-0.13601858 %38 %
159Down 8Exact Matches in H1 Tags   Relevancy-0.13+0.022120 %80 %
160enterNumber of Social Accounts   Authority-0.135250 %72 %
161enterNumber of Forms   Technology-0.1315369 %73 %
162Down 8Uses Schema searchaction   Other-0.13-0.011132 %27 %
163Down 46Has FavIcon   Technology-0.131180 %63 %
164enterLSI Words in H3 Tags   Relevancy-0.131941644 %93 %
165enterNumber of JavaScript Includes   Technology-0.13331589 %73 %
166enterUses JSON-LD CollectionPage   Other-0.13116 %16 %
167Up 1Uses Schema breadcrumblist   Other-0.13-0.011142 %29 %
168enterAverage Words Per Sentence   Size-0.132643992 %72 %
169Down 42Variations in Article Tags   Relevancy-0.134051829 %75 %
170enterUses Schema collectionpage   Other-0.13116 %16 %
171Down 26Uses JSON-LD SearchAction   Other-0.13-0.011131 %28 %
172Down 63Meta Description Tag Has Entities   Relevancy-0.131161 %54 %
173enterDomDetailer Majestic Links   Authority-0.1392871304491466064 %40 %
174Down 7Uses JSON-LD WebSite   Other-0.131133 %29 %
175enterPercentage of DoFollow Internal Links   Authority-0.12948091 %72 %
176enterUses JSON-LD dateModified   Other-0.121132 %28 %
177enterNumber of Nofollow Links   Authority-0.1256635 %77 %
178Down 43Exact Matches in H2 Tags   Relevancy-0.12+0.027114 %86 %
179enterVariations in H4-H6 Tags   Relevancy-0.1261222 %82 %
180enterNumber of US Phone Numbers   Trust-0.12178742 %77 %
181enterLSI Words in Title Tag   Relevancy-0.1220562 %90 %
182enterNumber Of Claimed Brands   Other-0.1213219 %74 %
183enterNumber of HREF Lang Tags   Size-0.1214210 %78 %
184Down 29Uses Schema url   Other-0.121160 %28 %
185Down 87Variations making whole H1, H2, and H3 Tags   Relevancy-0.12+0.021115 %76 %
186Up 11Flesch Kincaid Reading Grade Level   Other-0.12+0.018393 %47 %
187Down 45Uses JSON-LD ListItem   Other-0.12-0.011137 %30 %
188enterAhrefs NoFollow Backlinks   Authority-0.1211089356925 %35 %
189enterNumber of Images without ALT Text   Size-0.12551068 %79 %
190enterUses Schema webpage   Other-0.121139 %26 %
191enterAhrefs Referring IP Addresses   Authority-0.1230524830 %35 %
192enterNumber of H1 Tags   Size-0.127282 %74 %
193enterAhrefs Referring Class C Addresses   Authority-0.1216633230 %35 %
194enterNumber of H4 Tags   Size-0.1217444 %80 %
195enterNumber of Social Pages   Authority-0.1213468 %75 %
196enterVariations in H4 Tags   Relevancy-0.1239217 %83 %
197enterNumber of LinkedIn Pages   Authority-0.122121 %71 %
198enterVariations in Search Result Summary   Relevancy-0.1241387 %60 %
199Down 46Has Canonical URL   Authority-0.12-0.011178 %67 %
200enterAhrefs Referring Domains   Authority-0.1259476930 %35 %

SEO Factors That Exited The Top 200 SEO Factors
2022-09 vs 2022-10

NameCorrelationBy Page#1 MaxPage 1 AvgUsage %Searches %
XXXExitedUses JSON-LD ItemList   Other-0.12-0.01-0.39-0.01114 %20 %
XXXExitedUses Schema text   Other-0.12+0.02-0.38+0.05119 %32 %
XXXExitedUses Schema itemlist   Other-0.12-0.01-0.38114 %20 %
XXXExitedUses JSON-LD BreadcrumbList   Other-0.12-0.01-0.38-0.021134 %29 %
XXXExitedVariations in B Tags   Relevancy-0.12+0.01-0.33+0.03188316 %77 %
XXXExitedHas JSON-LD Organization-0.12-0.38-0.011132 %33 %
XXXExitedHas Privacy Policy   Trust-0.12+0.01-0.36+0.021150 %69 %
XXXExitedUses JSON-LD addressLocality   Other-0.12-0.371114 %26 %
XXXExitedHas Apple Touch Icon   Technology-0.12-0.38-0.011148 %69 %
XXXExitedUses JSON-LD Product   Other-0.12-0.38-0.01115 %22 %
XXXExitedIs Store Page   Other-0.12+0.01-0.37+0.021148 %69 %
XXXExitedHas Entities in H4 Tags   Relevancy-0.12+0.01-0.37+0.031125 %57 %
XXXExitedUses Schema aggregaterating   Other-0.12-0.37+0.01119 %29 %
XXXExitedHas Form   Technology-0.12-0.371168 %68 %
XXXExitedUses Schema product   Other-0.11-0.37+0.01116 %22 %
XXXExitedUses Schema caption   Other-0.11-0.371124 %25 %
XXXExitedUses JSON-LD PostalAddress   Other-0.11-0.371114 %26 %
XXXExitedIs OpenGraph Type Article   Technology-0.11-0.361138 %53 %
XXXExitedHas HREF Lang   Technology-0.11-0.37+0.011111 %70 %
XXXExitedUses JSON-LD caption   Other-0.11-0.361124 %26 %
XXXExitedTitle Has Sales Words   Other-0.11+0.01-0.34+0.041111 %67 %
XXXExitedUses JSON-LD postalCode   Other-0.11-0.361113 %26 %
XXXExitedUses JSON-LD ratingValue   Other-0.11+0.01-0.37+0.02117 %28 %
XXXExitedUses Schema ratingvalue   Other-0.11-0.37+0.01119 %29 %
XXXExitedHas US Phone Number   Trust-0.11+0.01-0.36+0.031140 %63 %
XXXExitedTitle Has Sentiment Words   Other-0.11+0.01-0.34+0.041115 %66 %
XXXExitedHas JSON-LD AggregateRating-0.11-0.36116 %27 %
XXXExitedUses JSON-LD AggregateRating   Other-0.11+0.01-0.36+0.02117 %30 %
XXXExitedUses JSON-LD reviewCount   Other-0.11-0.37-0.01114 %23 %
XXXExitedUses JSON-LD contentUrl   Other-0.11-0.361120 %27 %
XXXExitedUses Schema addresslocality   Other-0.11+0.01-0.35+0.011117 %27 %
XXXExitedHas JSON-LD ImageObject-0.11+0.01-0.34+0.021134 %29 %
XXXExitedIs Category Page   Other-0.11+0.01-0.35+0.021110 %63 %
XXXExitedUses Schema position   Other-0.11-0.36+0.011111 %27 %
XXXExitedUses Schema postaladdress   Other-0.11+0.01-0.35+0.011117 %27 %
XXXExitedUses JSON-LD bestRating   Other-0.11+0.01-0.35+0.02115 %24 %
XXXExitedUses Schema streetaddress   Other-0.11+0.01-0.35+0.011115 %26 %
XXXExitedUses Schema bestrating   Other-0.11+0.01-0.35+0.03116 %25 %
XXXExitedUses JSON-LD Organization   Other-0.11+0.01-0.35+0.021127 %30 %
XXXExitedUses JSON-LD headline   Other-0.11+0.01-0.33+0.041117 %23 %
XXXExitedUses Schema pricerange   Other-0.11+0.01-0.34+0.03119 %24 %
XXXExitedUses JSON-LD telePhone   Other-0.11+0.01-0.34+0.021112 %30 %
XXXExitedUses Schema organization   Other-0.11-0.35+0.011134 %28 %
XXXExitedKeywords in pages most used phrase-0.11+0.01-0.33+0.031124 %43 %
XXXExitedVariations making whole H1 Tags   Relevancy-0.11+0.03-0.32+0.071110 %76 %
XXXExitedIs Purchase Page   Other-0.11+0.01-0.34+0.021143 %58 %
XXXExitedUses Schema worstrating   Other-0.1+0.01-0.34+0.02114 %23 %
XXXExitedHas JSON-LD Website-0.1+0.01-0.35+0.011133 %26 %
XXXExitedUses Schema telephone   Other-0.1+0.02-0.34+0.021118 %28 %
XXXExitedUses Schema article   Other-0.1+0.01-0.34+0.031111 %22 %
XXXExitedHas JSON-LD Offer-0.1+0.01-0.35+0.02114 %23 %
XXXExitedHas Google Verify   Technology-0.1+0.01-0.35+0.021124 %66 %
XXXExitedUses Schema rating   Other-0.1+0.01-0.33+0.03114 %22 %
XXXExitedUses JSON-LD Offer   Other-0.1+0.01-0.34+0.02114 %21 %
XXXExitedUses JSON-LD Person   Other-0.1+0.02-0.31+0.041120 %24 %
XXXExitedUses JSON-LD Article   Other-0.1+0.01-0.32+0.05119 %24 %
XXXExitedHas MicroData name-0.09+0.01-0.31+0.051117 %30 %

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