SEO This Week Episode 51 • TV on Facebook, SEO Worksheets, and Copy

Welcome to Episode 51 of SEO This Week.  If you didn't notice I missed last week but I had a darn good reason, ok well maybe it was an ok reason.  I was at the Google complex in Seattle learning about AdWords and a few sales nuggets for four days and wanted to put all my attention to that.

I share the highlights in the video and podcast version of the show so check one of those out.

So getting to Episode 51 I take you through some decent posts that should help you out if you are looking for some tips on Facebook PPC, a worksheet to prioritize your SEO, or even some A/B copywriting testing that you're going to love.  We also take a look at some email marketing tips for the holidays and a new Google patent that takes word phrases and applies those to anchor text.

All this and more on Episode 51 of SEO This Week.

SEO This Week Episode 51

SEO This Week Episode 51

What Facebook Watch Will Mean for Marketers

https://blog.kissmetrics.com/facebook-watch-mean-for-marketers/It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. Read More…

Our Insights:  Have you ever wanted to have your own TV show?

Well, thanks to Facebook you might just get your chance.

This article reviews a new option in Facebook called Facebook Watch which allows publishers to create videos, or shows, inside of the Facebook platform.  They monetize it by adding Ad Breaks inside your content and you get over half of the revenue generated from it.

It will also help you build an audience for your show in its associated Facebook Group to keep the conversation going in between shows.

Right now it is only available to big players but it is looking to roll out more soon to average joes' like you and me who are trying to scratch our way through the digital jungle.


How to Find Anyone's Business Email Address

https://www.marketingprofs.com/articles/2017/32812/how-to-find-anyones-business-email-addressTommy O'Shaughnessy is a digital marketing strategist at Gorilla 76, a marketing agency that works exclusively with B2B industrial companies. Read More…

Our Insights:  There are tons of good software suites out there that will let you pull a decent email list from public sources all over the net.  We use them for our client generation.

This post shows you how to use Google search operators to dig out specific emails when you know the name and company of the person you are trying to get in touch with and is really only useful if you like building lists manually.


10 Facebook PPC Tips to Make Your Life Easier

https://smallbiztrends.com/2017/09/facebook-ppc-small-business.htmlAny small business can use a little extra help navigating paid ads on Facebook. Here are 10 Facebook PPC tips to help you get the most out of your efforts. Read More…

Our Insights:  If you've read any articles on Facebook PPC you will probably know all ten of these tips, however, there are a couple inside that are good reminders.

One I like is to make sure you are leveraging Audience Insights to target better.


4 Pointers for Holiday Email Marketing in 2017

http://www.practicalecommerce.com/4-pointers-for-holiday-email-marketing-in-2017It's September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I'll share four tips to maximize email effectiveness for the upcoming holiday season. Read More…

Our Insights:  My biggest takeaway from this article is that you should be sending your emails at around lunchtime.  It seems that most people sent their emails early in the day or in the evening (times when people check their email), however, if you send them at lunchtime they will get the notification of an email while they are sitting around or as soon as they come back to the office.


Using Ngram Phrase Models to Generate Site Quality Scores

http://www.seobythesea.com/2017/09/site-quality-scores/Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It’s worth studying to understand how it determines the quality of sites. Read More…

Our Insights:   Don't let the Ngram reference scare you off from this article, it's actually written pretty well.

In summary, Google is grading your content based on phrases in your content, this patent goes one step further and adds that same grading scale to your anchor text.

One thing of note, the computing power to pull this off is significant for Google, so it will be interesting to see which sites it deems worthy enough to grade.


Believing These 3 Myths About Duplicate Content will Keep Your Business From Growing

https://smallbiztrends.com/2017/09/duplicate-content.htmlIf you have a website, you've likely worried about duplicate content at some point. To help settle your mind, here are the facts behind the top 3 myths. Read More…

Our Insights:  Local SEO is the most forgiving place for duplicate content across the net, why do you think Yelp, HomeAdvisor, and Angie's List are shown so much, they have duplicate content pages for specific search terms.

Google has said it, SEO tests have said it, even I've said it: Duplicate content is not a penalty.

Now that being said there is something to be said about having ten pages trying to target the same term, Google will filter nine of them out, but that's not a penalty is it?

That's common sense.


10 Things that DO NOT (Directly) Affect Your Google Rankings

https://moz.com/blog/10-things-do-not-affect-rankingsWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about.  Read More…

Our Insights:  We've actually dispelled a lot of these myths in our SEO testing and the combined testing with the SIA group, but it's nice that Rand it catching up the rest of the community!

One thing I want to point out is with his premise that H tags don't matter.

Well, at least that's how people are spreading it around.

What Rand is saying is IF your design uses H2 tags over H1 tags for your headlines it won't hurt you.  I can confirm that it won't, however, if you do use the H1 with proper use of H2-H4's, you can not only increase your rankings but also expose your page to increased ranking opportunities for related terms.

In the end, I pretty much agree with what Rand's saying in this video concerning most of the others.

I will say, testing has shown that shared links to help, but you don't need a ton of them.  And content length can help when compared to the rest of the sites ranking for your targeted term.

All things being equal, Google will select a page with longer content over a shorter one.


How to Prioritize SEO Tasks [+Worksheet]

https://moz.com/blog/prioritize-seo-tasksWhere should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing. SEOs especially are in a constant state of overwhelmed-ness (is that a word?) Read More…

Our Insights:  This turns into a small commercial for Moz Pro in the end but the information is still pretty valid.

Inside you'll get a list of things you can do to enhance your SEO work a bit faster in a more “strategic” way versus playing “whack-a-mole” with your reports.

The spreadsheet that is provided is also pretty good so I would definitely recommend getting a copy of that.


Marketing is Not About Making Claims; it’s About Fostering Conclusions

https://marketingexperiments.com/conversion-marketing/marketing-not-making-claims-fostering-conclusionsPeople are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers are the same way. And when we foster the right conclusions in their mind about us using facts, data, and tangible evidence, we will inevitably feel better about our marketing, and make more money in the process. Read More…

Our Insights:  I enjoy reading articles more when the authors add specific examples to drive their point home, lacking that, it's just a bunch of educated (or uneducated) guessing.

Here the author did a great job of not only walking us through the process of his test but the purpose behind why he conducted it and its overall result.

In short, this is a copywriting post and everyone should read more about that, yes even SEO's.


How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords

https://www.brightedge.com/blog/marketing-tactics-google-page-1-multiple-keywords/This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. Every day we’re discovering new ways to work Google’s recommended best practices into our favor, and it’s little surprise when you’ll expect to drive very little traffic sitting on top of page 2. Read More…

Our Insights:  This is a yet another great example of a title not living up to the content inside the article, or visa versa, either way, you'll actually read very little about other marketing supporting your SEO.

What you will read about is some interesting data on how adding a term caused rankings increase for not only the term but for the synonym of the term as well.

Unfortunately, people read these “rank one page for multiple terms” type articles and figure that if they use synonyms it will help them rank everywhere and money will fall from the heavens.

In this case, the author is clear, he didn't do anything but add a word to the brand, that addition causes the algorithm to give him credit for a related term.

 

Images from kissmetrics.com, marketingprofs.com, smallbiztrends.com, practicalecommerce.com, seobythesea.com, moz.com, marketingexperiments.com, brightedge.com


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