Welcome to another episode of SEO This Week presented by Digitaleer. Episode 35 comes to you one day late due to the Memorial Day holiday, and I truly hope you had a great weekend. This week we take a look at a Google Patent that outlines how sites are considered “authoritative” in the eyes for the search engine. We also take a look at two posts about data and how to use it to better get and keep customers. Finally, we end with some information about getting highlighted in the featured snippets results.
SEO This Week Episode 35
How Does Google Look for Authoritative Search Results?
If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative. Read More
Our Insights: Let the patents flow!
This is a really good, and in plain English, review of the latest Google patent that discusses how they pick “authoritative” sites.
There are a couple cool points in the article that certainly deserve more research, for instance, one suggests that Google keeps a repository of sites they consider authoritative and when offering search results they begin there.
This could be a good thing, and a bad thing, depending on the age of your website and the amount of quality content you're putting on it.
If you don't read anything else this week, check this post out, I promise you'll be able to understand it.
How Data Helps Influence Reluctant Buyers
Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. Read More
Our Insights: This article goes over some points you can use to increase conversions by looking at the process your old customers went through and leveraging that data to answer questions for prospective customers while they are making the buying decision.
After all, reduce the friction, increase the conversions.
Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. Read More
Our Insights: This post is aimed at SaaS owners, however, I believe it applies to just about everyone.
Agencies like ours use a lot of dashboards to manage a client's product and one thing that we have found it that SaaS owners leave a lot to be desired when it comes to getting the most out of their tools.
This, in turn, carries over to us when we finally set up our own dashboard to help clients see what they needed to see concerning the progress of their marketing.
The post offers some great insights into what you should be putting into your onboarding emails to make using your tools as easy as possible in the quickest amount of time.
After all, if the instructions are clear you'll get longer term users.
Featured Snippets: New Insights, New Opportunities
This new study documents a never before made the connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets. Read More
Our Insights: This is a great article on Featured Snippets, a section of the search results everyone will be competing for, and how to leverage them.
The post starts with standard definitions of the different snippets available to website owners.
Then the author moves on to looking at how to develop content on your website in order to “take over” the featured snippet being displayed for the informational search term.
I think you'll enjoy this post and develop a lot of ideas on how to implement it on your own site.
How to Implement Ecommerce Personalization
Personalization is a growing trend in eCommerce. Shoppers want to see relevant marketing, products, and offers. When they receive them, they typically respond by purchasing more. Read More
Our Insights: While this post is short and sweet, don't underestimate the power of personalization, and the difficulty in setting it up properly.
The good thing, once you get it up and running, you really don't have to maintain much.
So hire a good developer and get it going today.
Should SEOs Care About Internal Links? – Whiteboard Friday
Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Read More
Our Insights: This is an interesting look at link building within your own sites.
Testing from the SEO Intelligence Agency has shown that three internal links to a page do provide a rankings boosts. Also, they help you drive your audience to the money pages on your site much better when you are using content marketing to drive traffic.
Cornerstone analysis to help you create your best articles
Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. Read More
Our Insights: If you are a user of the Yoast SEO plugin this will help you get a better understanding of what the newish Cornerstone Content features do and how to leverage them.
6 Jaw-Dropping Ways to Increase Conversion Rates with Influencers
It’s a well-known fact that influencers can effectively build awareness about brands and products. With their massive reach and influence, these individuals can help you drive more conversions for your brand. Read More
Our Insights: I won't call these “jaw-dropping” but the list here provides some great information towards nurturing a very effective influencer campaign for just about any market.