SEO This Week Episode 26 – Snapchat, Agile Marketing, Audits & PPC
Episode 26 – Heavy on Conversions
This week in episode 26 we talk about a lot of different topics, however, one that keeps jumping up is conversions. We stress this so much to our clients, sometimes they get it and sometimes they don't, but in the end, you really have to understand just how important it is for any business.
So with that being said, I hope you enjoy SEO This Week Episode 26!
14 of the Best Snapchats to Follow for Inspiration
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service — it's become an established media platform valued at over $19 billion and with over 161 million daily users. Read More
Our Insights: Live video isn't something new in the space, however, when app developers took to mobile phones and made tools so everyone can easily join in the fun it certainly took off in the mainstream markets.
SnapChat started off as just another one of those apps that kids liked to us and has since evolved into a publically traded company with real applications for marketing if you can get traction.
This post goes over how you can follow brands on SnapChat, as well as, shows some different ways you can leverage the network for your business. Perhaps we'll add SEO This Week to the service and see how it goes.
Google site search is on the way out. Now what?
With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. Read More
Our Insights: Honestly, I never used the service on any of my sites, however, there are some who did and now they are going to need an alternative.
For those that don't know what this is, basically, Google had a service that let you use it to return results for your website only in search results when searches were made on your site.
Since most CMS systems are now being published with their own built-in search functions that keep the visitors on your site and off of Google, they are shutting the service down.
In the end, I doubt all that many people will notice.
The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday
You've probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Read More
Our Insights: If you don't know what the Agile process is you really should check it out. One form of this that we put into place in our business is SCRUM which has helped us get more done and do it with the same size team.
This WhiteBoard Friday is presented by Jim Ewel of AgileMarekting.net and he presents some great information about how to implement Agile into your marketing campaigns.
As a note, this video was so impressive that we have added his site to your monitor list for SEO This Week.
How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
New copy isn't better just because it's new. You can't just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. Read More
Our Insights: Many new SEO‘s forget that no matter how well we can rank sites. If the client site does not convert your work doesn't matter, and then clients will leave because they are not seeing the results that they expected.
It is our job to guide them through recommendations, or an additional service, to help improve their conversions in order to leverage all those page 1 rankings you were able to achieve.
Of course, this process starts with the keyword research phase, but it also takes us into looking at our target customers, their pain points, and our copywriting in order to ensure that we get the right message in front of the right people at the right time.
This post goes into how HubSpot copywriters using existing company data, and a little legwork, to create a whole new congruent set of landing and sales pages in order to increase conversions.
Best Practices for 2017 SEO Audits [PODCAST]
We’ve got answers for you in this episode of Search Engine Nerds. Anna Crowe, Search Engine Journal’s Product Strategist and Marketing Manager at Firesnap, joins SEJ Executive Editor Kelsey Jones to discuss best practices in SEO audits. Read More
Our Insights: This is a great short podcast on the value of doing a technical audit of your website before you start a campaign, after all, if you don't know where you stand now how are you supposed to improve in an effective way.
If you read closely, you'll also be taken to another post with a quick audit checklist for those of you who are DIY'ers.
Social buttons: How to add and track them on your site
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? Read More
Our Insights: Most, if not all, websites are using social buttons on their websites in one form or another.
This post goes over how to code social buttons yourself and add them to your website.
It also goes over how to add tracking code to see how many people are clicking etc.
While useful, and certainly interesting information, I'd rather just use a premium plugin to get them added and move on to more important marketing tactics, like getting engagement on social media so I can get traffic.
Ahrefs Review: How to Use Ahrefs to Analyze Your Blog
When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! Read More
Our Insights: First off let me get this out of the way, this article is a perfect example of why webmasters need to proof read guest content before it goes live, no matter how much you like the author.
While the substance is certainly there, there is an aspect of the content flow that you'll see that might drive you crazy if you can count, just saying.
Ok, with that out of my system let's move on.
AHrefs has been my go too backlink tool for quite some time. We used to use Moz and Majestic as well, however, it seems that AHrefs is able to do a much better job with the data and its visualization that the other two services.
If I had to rank them
Moz would be somewhere around 145, right behind “site:yourdomain.com” in Google and a spreadsheet.
This post goes over some great ways to look at the data and make use of it for your SEO planning and implementation.
16 Awesome Tricks to Boost Ecommerce Sales
The success of any business relies on sales. More sales equal more profits. Thus, businesses attempt to boost their sales any way they can. Maximize your online conversions and sales with these 16 tricks! Read More
Our Insights: Conversions, everything else is just ego.
This is a great post with 16 different things you can do to improve you ecomm store's conversion rates.
There are a couple points here that I know for a fact have helped me decide whether to use one online store over an other when I have options available.
See if you can pick out a couple.
How to Increase Your E-Commerce Conversion Rate Using Google Analytics
The best way to affect conversions is by using historic data to create a theory, then test that theory, measure the results, and adjust as necessary. Read More
Our Insights: This article goes over some data points that are available to you in Google Analytics to help improve your conversions. While the post doesn't get into the “how” of set up, it does give you a good starting point.
3 Easy Ways to Optimize Landing Pages With Low Traffic
Learn 3 easy ways to quickly test out variants on low-traffic landing pages to improve performance. Read More
Our Insights: Most small business owners don't have a lot of traffic on their sites because the search volume is just that low, so conversions are a big deal.
This post goes over some easy ways to look at your site from a third party perspective in order to optimize your landing pages.
We even found one resource on this post that we didn't know about and are looking to implement it right away for our SEO clients.
Images from hubspot.com, searchengineland.com, moz.com, searchenginejournal.com, yoast.com, razorsocial.com, martechtoday.com, semrush.com, ppchero.com