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SEO This Week Episode 188

SEO This Week Episode 188

Google Core Update Analysis - How To Do It With Data

Are you or your SEO company reps freaking out because the sky is falling? If so, you might want to check out SEO This Week Episode 188 and maybe get some insights to help you diagnose issues.

Or at the very least, discover that you're not alone.

This week we have one post talking about how to use brand search volume to determine if you've met Product-Market Fit for your business. Its probably the best way to determine if you've established your brand online with you potential customers or not.

Then I continue on with three different articles that talk about the impacts the December 2020 Core update has had on select sites.

Finally, I round out the show by signing into a couple of my SEO tools and showing you how you can take that data an compare/contrast new versus old to find out what Google changed in your market and for your exact keywords.

So grab some coffee, a notebook, and join me to SEO This Week Episode 188!



Is Brand Traffic A Proxy For Product-Market Fit?

If you're not familiar with the concept of Product-Market Fit (PMF) then you're not alone.  To put it simply, it’s the "signal" that your brand name is associated with your product or service.  For example, Roto Rooter, you instantly thought plumber right?  Well they have achieved PMF.

This post talks about how you can use direct traffic and brand search traffic from the search engines to measure your businesses PMF.  It also provides three examples of startups that are improving theirs and how to use tools like Google Trends and Ahrefs to measure it.

I would add Google Analytics combined with Search Console data as another way to measure it as well.  While you won't get all the search terms from Google, you can get some and look at pages an reasonably surmise that brand searches are what's driving traffic.

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The Themes Running Through The December 2020 Core Update

Ted Kubaitis surmised that his data showed that the Google update made changes to the search results in a way that appears to lean towards more machine learning and natural language processing of content. 

This post breaks down some of the winners and losers in the latest update and analyzes the search results to see if they could create a hypothesis as to why.

The author makes a great case in these instances that content now needs to be directly focused on the keyword its targeting versus broadly related content.

This is good and bad.  Good because the content will be more focused and actually answer specific questions brought about in the search results.


Bad because site owners will actually have to start making more content in order to target more terms versus the old long form content plan.

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Google’s December 2020 Broad Core Algorithm Update: Analysis, Observations, Tremors and Reversals, and More Key Points for Site Owners

This is a rather lengthy analysis of sites that saw changes as a result of the Google Dec 2020 core update. 

While the tweaks being made to the algorythm code are not complete yet, it is interesting to look at the data as changes are made and made again to websites.

There isn't a whole lot of guessing as to "what changed" which I think is good. 

However, as you get towards the bottom of the article you'll see some ideas as to what to look for on your sites to find common patterns.  I

n particular though, I'd like to point out that most of the ideas are based around concepts like E-A-T and user experience.  There is no definitive "fix this" information in the write up.

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Impact Analysis of Google's 2020 December Core Update

This is a data analysis post looking at some of the winners and losers in the search results as a result of the update.


I do find the sample of sites to be a little small in order to determine any conclusions, however, the insights are valuable none-the-less.

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Tools

https://github.com/dsottimano/dsottimano-google-cli-for-seos

Google CLI for SEO Professionals - lets you modify search queries to get the data your looking for.
 

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