Table of Contents
Welcome to SEO This Week and Episode 184! This week I'm bringing you a cool use of a couple of tools that you might not have been aware of. Them I'm taking you down the rabbit hole of user intent.
Finally, I round out the show with a tutorial on How To Write Job Posting Schema? This schema will allow you to leverage Google Jobs to reach possible new talent and it's a good short schema to learn the fundamentals of writing schema for you or your SEO company clients.
So grab some coffee or an energy drink, your notepad, and enjoy Episode 184 of SEO This Week!
With the latest addition to the Ahrefs tool set there was bound to be someone with an idea on how to leverage it for an unintended use.
In this case the author found a method to identify possible keyword cannibalization on a website.
It is an inventive use of the tool, but you could already do that with other parts of the site audit report.
I think this way might be just a touch easier.
This is a pretty cool tool that scrapes the People Also Ask section of Google Search and put it together into a visual map.
You can also download the data in CSV form.
I saw one suggestion that you could try on Twitter, and that is to take the output of the tool and answer all the questions. Then put all of that info on one FAQ page for your niche. The claim was that it would generate a lot of traffic.
I saw another suggestion which was to take the list of questions and use those as your supporting page in your silos', or content hub if you're into the latest new name for an old thing.
If you've ever worked with a pro web designer who likes to map out their web designs before jumping into Photoshop and spitting out something that looks like the other 1000 websites in your market, then you've seen a Wireframe.
These are handy tools to help guide the web design and development team when early in the process that also help the end-user of the site know what to expect, or at least have an idea.
The idea behind this post is to leverage those very same wireframe tools to outline SEO considerations that need to be addressed. I actually like this process a lot and am kind of upset at myself for not using our wireframe tools in this way to better articulate why we are making changes or why we do what we do in our design process.
There are tons of content out there talking about search intent and user intent when it comes to keyword targeting. However, I think this is the first one that actually dives deep into the topic and how it translates into the features Google is putting into its search results.
From maps to shopping, the author does a good job walking you through his process of determining user intent for search results.
While it is one of the better guides out there so far, I think it could have been taken further and that might be some content I need to create for Digitaleer.
Site Speed Compare
This is an interesting tool that you might like for quick competition analysis when looking at Page Speed Insights information.
Basically, you drop in a keyword and the tool goes and tests the top-ranking pages to see what their PSI score for desktop is. Then you can compare that average to your target website and see if going down the page speed optimization rabbit hole is really a good decision or not.