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SEO This Week Episode 178

SEO This Week Episode 178

Site Audit: Hirsch & Lyon Accident Law

Welcome to Digitaleer's SEO This Week Episode 178. This week we begin our new format for presenting the news and making the video broadcast more useful to business owners and SEO agency practitioners.

We have a great roll-up of news stories found from the depths of the internet that will help you optimize for featured snippets, rank your pages in you People Also Asks boxes, and even how to look at your pagination on ecommerce websites.

Our site audit takes us to Phoenix, Arizona where we are looking at a personal injury attorney website to see if we can find room for improvement in their SEO campaign to help support their robust PPC campaign.

So buckle up and enjoy the show!

State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

Since the official announcement of rel=next/previous deprecation on March 21, 2019 (despite reportedly not having used it for a while before that) SEOs have been waiting for some type of best practice guide on search engine friendly pagination coming from Google themselves.

With no official guide to date, and considering the heavy reliance on pagination by eCommerce sites, many of these sites had no choice but to make a decision on how they will be treating that aspect of their site.

Is it the right decision? Not necessarily. Could the same effort lead to a much better result from a product indexing perspective? Absolutely.

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SEO Split-Testing Lessons from SearchPilot: Emoji in Meta Descriptions

The use of emoji can be a divisive topic in SEO, especially in the context of trying to get them shown in search results. On the one hand, they can be eye-catching, and an easy way to get people to notice your result and potentially click on it. On the other hand, they can come across as gimmicky, and some searchers may be put off from clicking because it looks unprofessional.

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How to Maximize ‘People Also Ask’ SEO Opportunities

The People Also Ask (PAA) feature has become an important facet of SEO and content strategies over the past few years. As our recent study demonstrates, the prominence of PAA boxes has increased radically since they were first tested in April 2015 (based on SEMrush Sensor data, the average percentage of SERPs with PAA has grown to about 40-42% for both desktop and mobile).

The SEMrush study examined 1,000,000 keywords of US desktop results (random subset from the SEMrush US database) to provide unique insights into the changing landscape of Google search features, as well as an action plan for how you can implement an effective PAA strategy for your own SEO.

The random dataset was chosen for this analysis to represent general trends in search results, so keywords were not filtered by volume, length or any other parameters.

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How to Rank in ‘People Also Ask’ Boxes and If You Should

In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO.

The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Each answer comes from a web page, and Google provides a clickable link to the source below each one.

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Automating Optimization For Featured Snippets on a Large Scale

This blog will be a useful recap of the challenges large organizations face when it comes to optimizing for Featured Snippets and demonstration of how our SEOs here at Delete are addressing them.

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3 Advanced SaaS SEO Strategies & Best Practices

I compiled three of my favorite advanced SaaS SEO strategies in this article, some of which I used during my time at Atlassian myself. (Disclosure: I worked at Atlassian for years.)

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BrightonSEO Slide Decks

Probably the world's biggest search marketing training event & conference! Come along to meet, learn SEO & do your job a little bit better.

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A Closer Look At Page Title Length (Testing Tool)

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The Word of Mouth Coefficient

It’s pretty standard advice. Word of mouth is critical to growing a successful product. Despite its importance, word of mouth has always been hard to measure and therefore hard to influence.

In 2014 I (Yousuf Bhaijee) worked at Zynga with Tomas Pueyo (author of coronavirus articles with 50M+ views) where we started looking at word of mouth acquisition. Through our journey, we created a simplified way of measuring word of mouth that was stable enough to use in forecasting and insightful enough that teams could figure out how to influence it. Since Zynga, I teamed up with Mike Taylor (co-founder at Ladder) to apply this method to products across a range of categories and have found it to be impactful for teams.

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Introduction to Psychological Search Intent

Why did someone choose to do that search today? Why did they choose to click one link and not others?

Find out how you can satisfy the true needs of your users, and win at SEO (while improving your social media game too!)

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