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SEO This Week Episode 173

SEO This Week Episode 173

GoogleBot, YouTube, Keyword Research

Welcome to SEO This Week Episode 173! This week we are going to cover news about forecasting SEO, how the GoogleBot works, and even a little SEO strategy. Then we'll dive into how I do keyword research for markets that I've never been in before to make sure I'm targeting the right terms and the right conversion points.

How To Use Data Forecasting for SEO

SEO forecasting lets you use data to make predictions, such as future traffic levels and the value of that traffic. It assumes that past patterns are likely to continue and can help you allocate resources, prioritize SEO efforts, and make adjustments before it’s too late.

The reasons why you’d want to do this vary depending on your situation.

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How I Accidentally Found People's Bank Statements Online While Trying To Build Links

While on a foolish errand to do some ‘experimental’ link building, I found a credit company exposing peoples’ payslips, bank statements, and more online. They didn’t seem to care much.

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5 Things You Didn't Know About Googlebot

Googlebot needs to crawl your website before it’s displayed to users in the search results. Although this an essential step, it doesn’t get as much attention as many other topics. I think it’s in part because Google doesn’t share a great deal of information on exactly how Googlebot crawls the web.

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How Embedded YouTube Videos Can Improve Organic Traffic

Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP. To further support the importance of YouTube videos, Webmaster Trends Analyst at Google, John Mueller, has recently provided some advice around YouTube, recommending shorter videos targeting specific topics.

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A Search Performance Per Device Dashboard To Analyze Mobile vs. Desktop Website Search Behavior

Last month Google announced that instead of switching to a Mobile-First Index for all sites in September this year, is now going to do it in March next one to give us a bit of more time due to the uncertain times we’re going through.

The reality is that although in general, sites mobile traffic trend has increased a lot in the last years, in many cases, search traffic has switched to be -and has remained for a while- split between mobile and desktop and in a few cases, search traffic is still desktop reliant due to the site business nature (for example, SaaS that is “work-oriented”, with users accessing from their laptops at work to search for information about it, buying it and then also using it).

When checking Google’s organic search behavior of Websites I have access to, I see that mix: from sites that are still very reliant on desktop search traffic as the first 3 below to those last 3 for which the opposite is true, heavily dependent on mobile, due to their sector and business model.

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Why You Need A Strategy-First Approach To SEO

When you analyze other channels like paid search/advertising or conversion optimization, you’re paying money for an investment in growth. That’s exactly how it should be in SEO, but I fear that often people get distracted by SEO KPIs (or ‘I’s as I prefer to call them; they’re indicators you’re on track but often they’re not ‘key’).

SEO is an investment in business growth. Especially in a tough financial climate, but it should be the same strategy whatever the wider context. That means providing a measurable uplift in organic revenue and profits that can be tied back to your efforts.

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Apple Showing Signs It May Soon Launch A Search Engine To Compete Against Google Search

For several years, it’s been reported that Google pays billions of dollars to Apple to remain the default search engine on Safari for iOS, iPadOS, and macOS. The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. That is unless they manually change the default search engine in Safari’s preferences.

The deal between Apple and Google may be coming to an end soon. In July 2020, Reuters reported that the U.K. Competition and Markets Authority was taking aim at the deal.

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