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SEO This Week Episode 159

SEO This Week Episode 159 - Testing, Launching, Researching Oh My!

Welcome to SEO This Week Episode 159.  This week we'll take a look at some of the latest industry news and then we'll dive into leveraging Cora Lite for outreach purposes.  I'll also take a look at using the tool to figure out why people are ranking versus figuring out why they are not.  I believe that this is a great site audit tactic that can teach you about a market while preparing you for a more aggressive client outreach campaign.

Google's Search Quality Raters Guidelines: A Guide for SEO Beginners’ve all heard about Google’s Search Quality Raters Guidelines. But let’s be honest: there’s a lot to digest in this 168-page document. If you’ve been looking for a basic guide to Google’s Search Quality Raters Guidelines, then keep reading. In this post, you’ll learn what is covered in Google’s Search Quality Raters Guidelines, how it impacts search, and what you need to know about the concept of E-A-T, which stands for: Google’s Search Quality Raters Guidelines are a document given to people that Google employs for the sole purpose of rating websites. The guidelines outline the conditions and elements that need to be considered, and how the site should be rated, by that person. In essence, Google has hired many thousands of people to rate websites and record whether the site is good or bad across a variety of areas. Read More

Google Tests Black URL Under Snippet Title is always testing, here is another one spotted this time by Andrea Cruz. In this one, Google is testing showing the URL, in black, but under the clickable title of the snippet. The current design should show the URL above the clickable title but in this test, it is below. Read More



Top E-Commerce SEO Mistakes You Should Avoid updated on April 28, 2020 at 04:34 pm If you’re reading this article, there is a possibility that you are either starting or managing an e-commerce website and are looking for tips or you already have an e-commerce website but it’s not getting enough traffic. Trust me, I’ve been there. I’ve handled multiple e-commerce Read More



How to Create a Launch Outreach List in’s crunch time. You’ve got an upcoming launch — a big piece of content, new research whitepaper, a brand new feature, product, or service — and you need to earn the attention of the right audience. The obvious channels: your own email list, social accounts, and blog will only get you so far. You need help. You need amplification. You Read More




3 of the best types of content to create through Q3 engagement will be crucial in the next few months. Here are the best ways to stay connected with your audience through Q3. Read More


Using The News Cycle for Valuable Customer Insight news cycle has become a critical part of our world today. According to customer insight from The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines and developments. Additionally, about two-thirds of American adults report getting their news from social media at least occasionally. People today have become accustomed to getting news updates regularly when they want them.  When it comes to building your business’s presence online, this rapid news cycle can also provide a powerful source of attention and interest. Customers want to know what is going on in your niche, and becoming a regular source of information for them can help brands build recognition and reputation.  This also means, however, that consumers generally expect the brands they trust to be at the forefront of their industries. They expect these organizations to have knowledge and customer insight about these latest developments. Read More


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