Welcome to SEO This Week Episode 157! This week we brought back our old format for the content links with a bit of a twist. We've also added a Table of Contents to help you get to the story you want faster (wasn't the nice of us!). Hopefully, you like the new layout.
As for the news of the week, we are going to show you the 2020 benchmark report for social media, some advanced search tools, and even a little bit of information on the "shadow DOM". Then we'll close it out with a couple of pieces of info on some of our favorite tools that make our SEO lives a little better.
Table of Contents
As a result of Google’s dedication to combating misinformation and fake news, we could reasonably expect searchers to agree that Google has improved in its ability to surface credible and trusted content. But does the average searcher actually feel that way? Path Interactive conducted a survey to find out how users feel about the information they encounter in Google’s organic results. 2020 Google Search Survey: How Much Do Users Trust Their Search Results?
We’re back with the most comprehensive version yet of our annual Social Media Industry Benchmark Report that studies more than 2,100 of the most engaging brands and companies to analyze what’s really making them so successful on social. Our biggest report ever features the most important metrics across 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.
2020 Social Media Industry Benchmark Report | Rival IQ
SEOBrowse is the first browser made to conduct visual search engine keyword research for SEO and SEA professionals. The oldschool top 10 rankings have been replaced by a variation of knowledge panels, snippets and rich results making visual search engine research a core activity in professional SEO and SEA.
With SEOBrowse you conduct keyword research on SERP results that you can trust. Every search query is tunneled through a proxy, providing you a clean unpersonalized SERP to research, track, report as the foundation to improve your website presence in the search engines. Advanced search tool for search professionals - SEOBrowse
Technical SEO can be a bit scary. It’s got fangs. To defeat technical SEO monsters, you’ve got to venture into the caves and castles of codebases – sometimes only with a wooden stake in hand.
For this adventure, I’ve recruited SEO savvy developer and professional goth Dave Smart to shine a little light into one of the scariest slices of technical SEO: the Shadow DOM. What We Do in the Shadow DOM
Learn about Content Modeling with Cruce Saunders. Live Webinar with Cruce Saunders | Content Modeling for Search Optimization
The SEO Spider has two types of site visualisations, which are useful in understanding a sites architecture & structure in different ways.
The two types of visualisations are fundamentally different and are useful in understanding a site’s architecture in different ways. This guide will explain the differences and highlight how each can be utilised.
Each visualization type also has two different formats, a force-directed diagram, and a tree graph. The choice of format type can simply be down to personal taste, but the ‘best’ format to use can also depend on the size of the site, and situation. Watch our video on visualizations, or continue to read our guide below. Site Architecture & Crawl Visualisations Guide | Screaming Frog
In this guide, you will learn what a Referrer in Google Tag Manager is, why is it useful and also what you should keep in mind before using it
In a nutshell, Referrer is a GTM variable that returns a URL of the previous page that a visitor visited. So, for example, if I am browsing the site and go from example.com/page1 to example.com/page2, the value of the Referrer will be example.com/page1 (because that is the value of the previous page’s URL). A Guide to Referrer in Google Tag Manager - Analytics Mania
Learn the common methods to customize Cloudflare’s cache settings to extend caching to additional resources.
Caching additional content at Cloudflare requires a Cache Everything Page Rule. Without creating a Cache Everything Page Rule, dynamic assets are never cached even if a public Cache-Control header is returned. When combined with an Edge Cache TTL > 0, Cache Everything removes cookies from the origin web server response. Customizing Cloudflare's cache – Cloudflare Support
I wanted to test a hidden ranking signal that no one is talking about.
So last year I built a series of sites to see if embedding hidden image EXIF data into images affects ranking and I’ve been able to answer that question with quite some success- The Hidden SEO Ranking Factor That You’re Probably Deleting