SEO This Week Episode 152 – Power, Filtering, and Rankings Madness
Welcome to SEO This Week. For Episode 152 we are taking a look at the current Google update that is happening and some of the effects that people are seeing. Then we are going to be looking at FAQ schema and some tips to make sure you can leverage it properly. We move on to a simple trick to capture more Feature Snippets with your content. And then we round out the news with a case study on how Fox SEO'd for the Super Bowl.
Then we do a site audit looking at an affiliate product page.
Finally, we take a quick tour of Ted Kubaitis' new SEO content creation software, affiliate link here: https://www.digitaleer.com/seoeditor
All this and more on SEO This Week Episode 152.
Big Google Search Ranking Algorithm Update – Currently Unconfirmed
There may be a really big, maybe even massive, Google search ranking algorithm update going on right now. Starting on Friday/Saturday the chatter within the SEO community, as well as the signals from the automated rank checking tools, began to explode. Based on what I am seeing right now, I decided to post on the weekend as opposed to holding the story for Monday morning, as I would normally do.
I've been tracking the fluctuations, chatter, and signals around this unconfirmed Google update since Saturday at around 7 pm ET. The chatter on social media and the forums did not really begin to spike until later but throughout the next 24-hours the SEO community has taken notice. I believe as Monday rolls around, the chatter will be off the charts.
4 Little-Known FAQ Schema Filtering Commandments
In the beginning, Schema.org created FAQ Schema. Google then introduced the filtering parameters that come with implementation in Search.
These filters act as commandments for Google’s algorithm which should be abided by whenever the markup is used within search results.
In this post, I outline 4 little-known filters for FAQ Schema which are not written about in Google’s B̶i̶b̶l̶e̶ Guidelines.
The Power of “Is”: A Featured Snippet Case Study
I’m not a literary scholar, but I believe it was Hamlet that said: “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them.
My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results (though can’t share traffic numbers).
How FOX Sports’ Super Bowl Page Earned 4K Keyword Rankings + 800 Backlinks
A strong SEO game doesn’t have to be complicated.
It’s really all about nailing the basics.
This is exactly what we at FOX Sports did for our Super Bowl marketing landing page (MLP) this year.