Episode 150 – NLP, Featured Snippets & Favicons
Episode 150 of SEO This Week is here with three great news stories. One of them sent the SEO world into a hissy after people saw traffic drops left and right. Another proved that Google was blending their AD favicon into the search results with its addition of favicons across the SERPS on desktop. And finally, we take a look at the new flavor of the month, NLP in search, to see if its worth leveraging.
Google to experiment with more desktop search changes after favicon/black ad label rollout
Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop.
Google featured snippets 2020 update: What you need to know
In an effort to keep page 1 as clean and helpful as possible, Google initiated a process called deduplication.
How Is NLP Changing The Way We do On-Page SEO in 2020?
In October 2019, Google announced the official BERT Algorithm release.
According to Google’s statement, a fully rolled out update affected 10% of all search queries.
How to Create a High-Value Content Marketing Funnel in 2020
In this post, you’ll learn how to create a content marketing funnel that drives traffic, leads and sales for your business all by itself.
To put this guide together, I studied how dozens of successful businesses use content marketing.
Then I combined those insights with common industry best practices and my own agency-side observations.
The result is the following step-by-step framework.
If you want to attract more visitors and customers in 2020, then you’ll love this new guide to creating a high-value content marketing funnel.