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Clint Butler

Episode 147 - Domain Leasing, Photography, and Oreo's

Welcome to Episode 147 of SEO This Week!  I hope you had a great holiday season with your family and now its time to get back to work!  This week we have 14 stories and information pieces for you so how about we get started.

First, we are going to look at a few pieces of content from, in particular, we'll check out the roll-ups of his favorite notes from 2019.  Then we will move to look at his lastest note that covers GMB photos and how Google may be looking at them in conjunction with entities.  Then we'll look at a couple of case studies, one on display ads and another on Oreo's SEO.

Finally will roll everything up with a look at tips for 2020, branding in Google, and social media images.

All this and more on SEO This Week Episode 147

Best of SEO Notebook 2019 Part 1


Best of SEO Notebook 2019 Part 2


Google My Business Photography Strategy Part 1


How to Create 10x SEO Reports – Whiteboard Friday

New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good.


Case Study: Should you Put Display Ads on Affiliate Websites?

You like money, right? Do you like cashing in a second time on websites and content you’ve already developed? I sure do, that’s why I designed a case study to determine whether it’s possible to turn a healthy affiliate site into a better earner by monetizing it through display ads.


How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166%

Deliveroo is a hyper-local 3-sided marketplace. That means whenever someone orders a meal we have three parties who are going to be involved: the restaurant, rider and the customer.

All three have to be matched with one another within milliseconds, within a few miles of each other and be served real-time updates.

Being hyper-local isn’t just a nice-to-have when running Paid Search campaigns for a food delivery company. It’s essential. Without ensuring accurate geo-targeting for your campaigns, you will almost certainly be throwing your ad spend away.

Oreo’s SEO, Brand Addressable Market Size (BAMS), IAMS & More

The global cookie market size was valued at USD 30.62 billion in 2018. Oreo was one of the top brands in its category, always looking to increase its market share around the world.

In this article, we are going to look at their organic traffic. We will calculate the current brand traffic using SEMrush filtering capabilities, and we will calculate the Brand Addressable Market Size (BAMS) and Industry Addressable Market Size (IAMS).


Domain Leasing Risks


How to Perform an In-Depth Technical SEO Audit

I’m not going to lie: Conducting an in-depth SEO audit is a major deal.

Ahead, I’ve put together the need-to-know steps for conducting an SEO audit and a little insight into the first phase of my processes when I first get a new client. It’s broken down into sections below. If you feel like you have a good grasp on a particular section, feel free to jump to the next.


Google has to improve its structured data reporting

I’ve talked previously about how the adoption of structured data – specifically markup – is strategically important to Google. That’s why they’re investing so much in supporting new formats, and why they’re continuing to add new reports to their Google Search Console product.

But the way in which those reports summarise and visualize the use of structured data on your website is problematic. Their reports are increasingly confusing, misleading, and are going to become worse over time as they extend their reporting to cover new features.

17 of the Top Minds in SEO Share Their #1 Most Actionable Tips for 2020

When we reached out to some of the finest minds in SEO and search marketing to give us their #1 most actionable tips for 2020, we weren’t expecting such an overwhelming response!


Local SEO For SABs Such As Wedding Businesses: A Complete Guide To GMB Optimisation

I don’t need to tell you that your target market is already using Google to find their wedding suppliers, information during their wedding planning process, and to find wedding inspiration.

You are probably aware that search engine optimization (SEO) is a channel of customer acquisition.

Most of you understand that SEO equals increasing visibility, which equals to improving SERP rankings, that equates to more clicks, and thus, a higher chance of inquiries, and most important of all, more money for you.

But what about local SEO?

How to Dominate Your Branded Search in Google

Did you know that most shoppers search Google before buying anything?

This means that even after investing time and money into your brand awareness, those shoppers your ads caught on social media will Google your brand name or your product name to research it before buying from you.

This also means that your branded search engine results can make or break your business.


2020 Social Media Image Sizes Cheat Sheet – Make A Website Hub

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