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Episode 146 - STW - Hacking, Automation, Facebook

Welcome to Episode 146 of SEO This Week.  Today we are taking a look at a couple of useful YouTube videos that will help you with your email marketing campaigns and decide if you want to learn Python or not.  We are also taking a look at a breakdown of a hack to a plugin that is allowing injections to drive traffic to a dating site network.

We are also looking at Facebook ads and how to make them work better for you.

All this and more on Episode 146 of SEO This Week!


How to Write Cold Outreach Emails (for Links + Clients)

Joel Klettke stopped by The Blueprint LIVE to talk all things copywriting, specifically how he suggests formatting cold email outreach that will get read by people on the other end.

Read More... www.youtube.com


How to Automate Your SEO Using Python w/ David Krevitt – YouTube

Read More... www.youtube.com


Unmasking Black Hat SEO for Dating Scams

Malware obfuscation comes in all shapes and sizes — and it’s sometimes hard to recognize the difference between malicious and legitimate code when you see it.

Recently, we came across an interesting case where attackers went a few extra miles to make it more difficult to notice the site infection.

Read More... securityboulevard.com


Here’s how I used Python to build a regression model using an e-commerce dataset

The programming language of Python is gaining popularity among SEOs for its ease of use to automate daily, routine tasks. It can save time and generate some fancy machine learning to solve more significant problems that can ultimately help your brand and your career. Apart from automation, this article will assist those who want to learn more about data science and how Python can help.

In the example below, I use an e-commerce data set to build a regression model. I also explain how to determine if the model reveals anything statistically significant, as well as how outliers may skew your results.

Read More... searchengineland.com


14 Data Visualization Charts for SEO

As marketers, it’s a never-ending challenge to get stakeholders to take action on our recommendations.

But…I get it. It’s difficult to digest spreadsheets with thousands of rows of data.

Read More... webris.org


The 2020 Guide To Facebook CBO: Advanced Strategies That Scale

Read More... www.fetchfunnel.com


How & Why You Must Improve or Remove Your Old Content

Could old content be dragging down the overall “authority” of your website? We think so.

You have an important decision to make: should you improve your old content or remove it?

Making the right decisions during this process can bring great rewards, in terms of traffic, organic search visibility (rankings, featured snippets, etc.), links, conversions, and engagement.

Read More... www.searchenginejournal.com


10 Important 2020 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2020.

What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020?

This is the question we ask every year here at Search Engine Journal.

This year, I asked 58 of today’s top SEO professionals for their thoughts.

Here are the top 10 trends you need to know in 2020, according to the experts.

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