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Episode 143 - SEO This Week - Local, Snippets, and Surveys

Welcome to another episode of SEO This Week!

This week we are taking a look at an interesting internet usage survey that local marketers should be aware of.  We are looking at a cool post that goes over ways to make search snippets more clickable.  And we are going over some things you can do to leverage Google Jobs in your marketing efforts.

All this and more on Episode 143 of SEO This Week!

How to Write a High-Converting Landing Page

How do you write a landing page that convinces people to buy from you?

A high-converting landing page can be a game-changer for your business. Once you have a landing page that you know gets you, customers, it’s a lot easier to run Facebook ads, PPC ads, email campaigns, and other digital marketing campaigns (podcast ads?) that bring in new customers.

Of course, first, you need to know how to write a high-converting landing page.


Google for Jobs: Everything you need to know to optimize for better ranking

Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies’ websites, apps, and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties, decided to find a solution to improve the whole recruiting experience. In May 2017, at Google’s developer conference I/O, Google’s CEO Sundar Pichai gave a sneak peek of it and released its official name: “Google for Jobs.”


Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number of findings that appear to upend the conventional wisdom about local search.


How to Make Your Google Search Snippets More Clickable

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing:

Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings.

The first three positions account for over 50% of clicks. This means that you’re still “buried” on the bottom or middle of Page 1.

Organic click-through rate (CTR) is declining across the board: The top position had a CTR of 38.7% in May 2014. As of June 2019, it was 31.0%.

On top of all that, most browser-based searches on Google result in zero clicks:

Making your search snippets more clickable is a good place to start. Whether you rank first or fifth, improving your click-through rate is low-hanging fruit that will impact your bottom line—without a major investment in link-building or dedicated marketing campaign.


New Brandify Survey Reveals Consumer Habits in Local Search

Brandify has released the results of its Local Search Consumer Survey, a new study that examines the range of digital tools consumers use to search for local businesses. The study finds that consumers, when presented with a choice, favor a range of tools, with Google Maps out in front of the pack but several others receiving a meaningful share of consumer attention.


User-Specific Knowledge Graphs to Support Queries and Predictions

A recently granted patent from Google is about supporting querying and predictions, and it does this by focusing on user-specific knowledge graphs.

Those User Specific Knowledge Graphs can be specific to particular users.


Under the Hood with Blip Billboards

Digital billboard advertising is coming on strong combining both digital and real-world advertising.

The technology has changed recently and advertising on digital billboards is now self-serve, affordable and easy to use.

And it’s effective …

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