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Clint Butler

SEO This Week Episode 137 - SSL, Sitemaps, and Schema

Welcome to Episode 137 of SEO This Week!   I'm fresh off my speaking engagement at NFG Rockstars in Anaheim and looking forward to getting back in the routine of things around here.  Yesterday I did my first workout in a week, boy that was tough, but I expect this episode will go much better and have less of a heart attack risk.

This week we are heavy in Google statements and announcements as the SEO community seems to be all on vacation and the general content create was light.  Literally only 137 articles caught my attention over a two week period.  But we will be taking a look at Chrome changes, schema plugins, link expiration, and much more!

So let's get started with Episode 137 of SEO This Week!


Evergreen Principles of Persuasion To Increase Ecommerce Conversion Sales

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good, heartfelt Red Velvet cupcake. Of the many counters selling an exotic range, only two of them offer the kind you want – Counter A and Counter R. While Counter A has an animated bunch of customers digging into its delicacies and has a banner saying “last 20 pieces left,” Counter R adorns a deathly, almost funereal look.

Which one would you go for? If you’re thinking of Counter A, you’re not alone.

A study was conducted in 1975 where researchers wanted to know how people would value cookies in two identical glass jars, one of which had 10 cookies and other only with two. While everything remained the same, they found out that people preferred cookies in the near-empty jar more than the one filled up to the brim. This is precisely what the principle of scarcity states. It defines that people tend to give more value to objects which are practically scarce as compared to the ones available in abundance. When applied to the field of marketing, scarcity, along with urgency, can make for a potential weapon to significantly increase ecommerce conversion sales and revenue thereafter.


7 Best Schema Markup Plugins for WordPress 2019

Deductively, schema markup (structured data) is essential for SEO as it facilitates better comprehension of the contents of your webpages by search engines. It offers you a chance at having a rich snippet by telling search engines what your pages are about, thus helping raise your rankings.

You may choose to deal with data and use coding knowledge to code your pages, posts, and other elements with schema markups, or use one of the best schema markup WordPress plugins. They help you with providing structured data for your web pages, thus rich snippets. Rich snippets have been proven to increase click-through rates.


Track Elementor Form with Google Tag Manager and Google Analytics

In today’s blog post, we’ll take a look at how to track forms that were built with the Elementor Pro WP plugin. I got a bit familiar with it just very recently, so I cannot tell whether it is VERY popular or not. Although, scratch that. I just took a look at Builtwith and it looks like the plugin is quite popular and that trend continues to grow.


The Step-by-Step Guide to Solving Your Landing Page Problems

One of my favorite marketing quotes is from Peep Laja of CXL. He wrote, “Other people’s A/B tests are other people’s solutions to other people’s problems. Your website has specific problems, not generic problems.”

This has always framed how I approach conversion rate optimization (CRO), especially landing page optimization. Other people’s landing pages are other people’s solutions to other people’s problems. There’s no sense in copying their messaging, their design or their calls to action (CTAs).

Hell, what works on one of your landing pages might not work on your new landing page. So, why would you turn to a competitor for direction?

Instead, turn to your own problems through conversion research. Here’s the step-by-step guide to solving your specific and contextual landing page problems.


Google: Links Do Not Expire But They May Become Less Important Over Time

Google's John Mueller said that links do not expire, but it may be the case that links can become less important over time as the pages that link to you become less relevant over time.


Google gets tougher on HTTPS with ban on mixed content

Starting next year, Google Chrome will get a lot tougher on websites that have not fully migrated to HTTPS and are still loading some page resources, such as images, audio, video, or scripts, via HTTP.


Multiple H1s won’t get in the way of your SEO, Google says

“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages.

Google: HTML Sitemaps Not Worthwhile For SEO Purposes

Google's John Mueller posted on Reddit that he agrees, that HTML sitemaps are not worthwhile for SEO purposes. He said "I agree. When it comes to SEO ... for small sites, your site should be crawlable anyway (and if you're using a common CMS, it'll almost always be fine) & for large sites, they're not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice)."


5 Techniques To Get Free Backlinks For Your Website

SEOs often end up spending a lot of money on tools and services that give them a competitive advantage.

But they don’t have to bring out their wallets to get backlinks.

That’s right. There are ways to build backlinks for your website for free.

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