Welcome to Episode 135 of SEO This Week! This week we are talking on the topics of traffic analysis, quality guidelines and how Google is trying to measure scientific consensus.
As a note, I updated the podcast feed, so baring my complete laziness those should be kept more up to date now.
Oh, and one more important update from Google, they are changing how aggregate rating schema review triggers star ratings in the search results.
All this and more on Episode 135 of SEO This Week!
Find Out How Much Traffic ANY Website Gets: 3-Step Analysis (With TEMPLATE)
There are many different ways to analyze a website's traffic. We’ll look at each one in this step-by-step guide.
What Is Google PageRank, Is It Dead? & How To Get High PR Links
In your pursuit of SEO knowledge, you’ve probably bumped into the term PageRank. It is, after all, an important foundation in the field.
But what is it exactly?
And why is it important to think about for Search Engine Optimization?
Maintaining a harmonious relationship between UX and SEO
User experience and search engine optimization best practices have come a long way in recent years, but some believe there are obstacles barring a harmonious relationship. Why do some practitioners believe that UX and SEO cannot coexist? How can companies improve both simultaneously?
Is Google suppressing alternative health sites? How Google could measure scientific consensus.
Is Google suppressing health sites that contradict scientific consensus? We think they are! In this article we will discuss our thoughts on why this is happening, how Google is accomplishing this, and also what you can do to improve your website so that this change to Google’s core ranking algorithm does not cause issues for your business.
Making Review Rich Results more helpful
Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results).
Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality
To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators.
What 3.25 Billion Site Visits Tell Us About Google, Facebook, and Where Different Niches Get Their Traffic
How much do different industries rely on Google and Facebook?
What are the other main traffic sources for the top sites in those industries?
Which social media networks send the most traffic to each industry?
And what are the largest traffic drivers overall, on average?
78 SEO Tips From Google’s Quality Rater Guidelines
Google never been straightforward with its algorithms and how, exactly, it ranks content.
One thing it is straightforward about? It’s Quality Rater Guidelines.
In this article, I’ll go over 78 SEO tips that search marketers of all stripes need to know.
Google Nofollow Links Ranking Change – How it Affects SEO
Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the nofollow, period. Now Google is treating nofollow as a hint. This means that Google will decide whether to use the link for ranking purposes or not. This change impacts on-page SEO, content marketing, link building and link spam.