Welcome to Episode 132 of SEO This Week! This week we have a couple of interesting tidbits from the people over at Google that might open up some testing opportunities. We are also looking at NoFollow backlinks and even blog commenting for traffic which much of the SEO community has written off.
We are looking at some new testing results from Distilled based on their implementation of FAQ schema, using Data Studio to look at page speed, and change detection with Screaming Frog.
All this, and even a site audit, on SEO This Week Episode 132!
7 Common On-Page SEO Mistakes And How To Fix Them
In this article, I’m going to show you 7 common mistakes that are being made with peoples on-page strategies, plus how you should fix them.
Press play: Find and listen to podcast episodes on Search
Today when you search on Google, you can find many different forms of information, from videos and images to tweets and recipes, but there’s always more information out there. There are more than two million podcasts on the web, and we’re now making it easier to find and listen to podcasts on Search.
Less than Half of Google Searches Now Result in a Click
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.
Google My Business Currently Unable To Transfer Reviews
Google My Business can sometimes transfer your business reviews when you move, set up a new office, change names or whatever. But that is currently not possible. A Local Search Forum thread has the local SEO folks saying Google is unable to do it right now.
Adding FAQ Schema: SEO Split Testing Lessons from DistilledODN
As much as we raise alarm about the constant change in Google SERPs, we SEOs love new things with FAQ schema being the latest example. Some are reporting how much they love it, others are saying they’re losing clicks because of it.
How to Build Speed Dashboards in Google Data Studio
You’re about to learn one way you can use dashboards to communicate SEO-related data with different teams and stakeholders.
The Art of Commenting For Traffic
In the days of decreased Google exposure within the search engine results due to rich snippets and rich media, there still exists ways to generate traffic from within the top results.
1st Google the top results within your industry on a particular topic. 2nd read the blog posts, some of you like skimming but read it so you can figure out where the author is missing opportunities to add value. 3rd provide value by creating a nice detailed comment about the topic in the comment section (OR create your own blog post following up!). 4th - boom traffic. It's not rocket surgery.
The key to that success is #1 you are going to get people are that "hot leads", meaning they took the time to read the comments and realize you have insight that can help them, therefore when they come to your site they are in a better place mentally to buy or trust you since they read something you said that was informative, educational, entertaining or inspirational.
Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC
Despite showing nofollow links in Search Console, Google does not transfer PageRank to those links, explained Webmaster Trends Analyst John Mueller on the August 15 edition of #AskGoogleWebmasters.
How to Do Change Detection with Screaming Frog and Google Sheets
I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I'll tell you why that's important.
Google: You Can Remove Links From Your Disavow File & Those Links Count Again
Google's John Mueller clarified on Twitter that if you remove links from your disavow file, those links will start to count again - well if Google hasn't discounted them other ways (i.e. Penguin or other methods).