SEO This Week Episode 131: EAT, Images, and Audits

Welcome to SEO This Week Episode 131.   This week we will be talking about Image SEO, E-A-T, videos, and Instagram embeds.  I'll also be doing a down and dirty site audit for an audience member using some tools to find some quick things to fix.

All this and more on SEO This Week!

Image SEO: The Ultimate Step-by-Step-Guide For Ranking In Google Images

When it comes to image SEO, I’m sure you’ve heard enough about filenames and ALT tags for an entire lifetime.

If you’re looking for some practical strategies you can use on your site today to rank better in Google Image Search, then you’ll love this infographic.

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Google’s Mueller Asked About Increasing E-A-T with Structured Data

In a Google Webmaster Hangout, someone asked Google’s Webmaster Trends Analysis John Mueller about schema structured data and Expertise, Authoritativeness and trustworthiness.

John Mueller offered insight into how Google recognizes author information.

Blog Marketing Strategy: How I Got 843% More Traffic From 1 Blog Post

Creating content that people want to share isn’t easy.

You might spend weeks putting together an in-depth, awesome post, but when you hit publish…


Even if you do a great job marketing it, it still may not get traction.

So today I’m going to share a technique that covers both content creation and promotion and has been working really well for me lately.

Gain The Traffic You Deserve: Incorporating Videos Into Your Marketing Strategy

Content marketing has come a long way since static images and blocks of text. Nowadays, it’s not rare to see at least one video on our social feeds. In fact, videos are everywhere. The amount of videos circulating online is significant and isn’t slowing down anytime soon.

Thanks to the growing popularity of videos, social media platforms such as Instagram, Facebook, and Snapchat have jumped on the bandwagon and introduced live streaming and long-form video content.

The bottom line is that people prefer videos than other types of content. More and more brands are investing more in video marketing. A study states that in 2019, the number of companies that use video as a marketing tool reached 87% which is a significant increase from 63% and 81% in 2017 and 2018 respectively.

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More from Google on its indexing issues

Vincent Courson, Google Search Outreach, has written a blog post about Google’s search indexing problems of late, how it fixed them and lessons it has learned.

In the post, Google explained some of the recent indexing issues the company had over the past few months. This includes the indexing issue with new content from last Thursday, a similar issue from last May and Google de-indexing sites from back in April.

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Google Warns: Embedding Instagram Images Can Cause SEO Issues

Google's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to test it and noticed that Instagram on the embeds use a no index robots meta tag, that tells Google that they don't want those images indexed together with the page itself.

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An Advanced SEO Guide to Top Rankings on Amazon

Amazon optimization is more than just listing optimization.

Listing and sales optimization on Amazon isn’t always intuitive, especially if you come from a Google SEO background.

While both Amazon and Google are primarily powered through search, what they value for organic ranking is strikingly different.

Amazon’s organic search algorithm is made up of several factors that, like Google, can take some time to understand. Amazon tells us what it values in search:

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Thin Content & SEO | How to Avoid a Google Thin Content Penalty

We live in a world of information overload. If 10 years ago it was hard to find the content at all, now there’s way too much of it! Which one is good? Which one is bad? We don’t know.

While this subject is very complex, it’s clear that Google is attempting to solve these content issues in its search results. One of the biggest issues they’ve encountered in the digital marketing world is what they call thin content.

But what exactly is thin content? Should you worry about it? Can it affect your website’s SEO in a negative way? Well, thin content can get your site manually penalized but it can also sometimes send your website in Google’s omitted results. If you want to avoid these issues, keep reading!


    1. Thanks for calling out my article about the Double Survey Technique, Clint!

      Love your idea to reach out to the people who have published a study with your opinion (so they’ll hopefully add it to the quotes). I bet that would work really well as long as it’s adding value — some of the best insights I’ve gotten from my studies have been from the expert opinions rather than the data itself.

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