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Clint Butler

SEO This Week Episode 128 - Maverick, Link Building, Content Marketing

Welcome to Episode 128 of SEO This Week.  If you didn't notice (I hope you did) I took a week off to get some much-needed work completed that I was backed up on.  So this week we are bringing you stories from a two week period of time.  The bad news is, there wasn't all that much, outside of a Google update.  That said I found some great articles for everyone that should provide some much-needed SEO knowledge.

This week we are taking a look a link building for Ecommerce and leveraging a Digital PR Newsroom for link building.  We look at a new private search engine that is leveraging Google results.  And we check out some cool content marketing information that could be useful to you.  Finally, we take a look at Rand Fishkin's Mozcon presentation.

All this and more on SEO This Week!


8 Effective Link Building Strategies For Ecommerce SEO

Linking building is one of the most important SEO strategies that has stood the test of time through all Google’s algorithm updates…

…and is no less important when it comes to your ecommerce store.


Supercharge Your Link Building with a Digital PR Newsroom

The campaign was based on the insight that 37% of millennials book a holiday off the back of the images they see on social media, so we took to Instagram and ‘The most popular beaches according to Instagram’ was born. We secured 66 followed links within 2 weeks.

We launched in the run-up to National Beach Day in June and got ahead of other travel brands talking about beaches – all of this was an incredibly conscious decision because we knew the national, travel and lifestyle press would be talking about beaches as a topic in high summer. Leading writers would have been briefed to write about long haul holidays and specifically beaches during June, so as a brand we just had to give them content to cover. The campaign was a success because we tied it into a type of journalism called planned editorial.


The world’s most private search engine

You can’t beat Google when it comes to online search. So we’re paying them to use their brilliant search results in order to remove all trackers and logs. The result: The world’s best and most private search engine. Only now you can search without ads following you around, recommending products you’ve already bought. And no more data mining by companies with dubious intentions. We want you to dance like nobody’s watching and search like nobody’s watching.



The Google Maverick Update Slowing Down

What a wild several days with Google updates - we had fluctuations on July 11, 12 and 16th and then some massive chatter and Google search result fluctuations on July 18th or so. Google would not confirm or deny these updates, so it was named by the community the Google Maverick Update.


Google Webmaster Hangouts Tests Moving Off YouTube To Hangouts Meet

Once again the Google webmaster hangouts hosted by John Mueller and other Googlers have to move to another platform. This time it is moving from YouTube Live Hangouts on Air to GSuite Hangouts Meet. John Mueller from Google said he is going to give this format a try on this upcoming Friday's hangout, which I believe starts at 3 am EDT.


Five biggest misconceptions about PageRank – Search Engine Watch Search Engine Watch


Google Publishes a New Guide to JavaScript SEO Basics

Google has published a new developer document that goes over the basics of JavaScript SEO.

The guide was written by Google’s Martin Splitt and Lizzi Harvey. Splitt has become an authority on JavaScript SEO, having recently produced a video series on the subject.


5 Things We Learned from Analyzing 28,304 Experiments

How do CRO professionals run experiments in 2019? We analyzed 28,304 experiments, picked randomly from our customers.


Video Content vs Blog Content: Where to Invest Your Content Resources?

Is video content marketing overhyped or are its merits real? While video marketing is a huge trend right now, blogging remains an evergreen content marketing format. As a marketer do you often get confused about where to invest the maximum time and resources?

You’re not alone, with a plethora of content marketing formats and channels, focus does not come easy.

Let’s look at the pros and cons of the two content types to understand how you can find your content marketing sweet spot and optimize business outcomes.


Why Your Content Marketing Strategy Should Include Long-Form Content?

Writing how-to guides, opinion pieces, and industry-specific articles have always benefited whoever published it in one way or another. Whether you are a blogger, an eCommerce website owner or a content creator by profession, long-form content should be something to keep in mind.


Search Landscape 2019 Mozcon

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