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Clint Butler

SEO This Week Episode 127 - Tools, Tips, and Updates


TF-IDF: The best content optimization tool SEOs aren’t using

TF-IDF, short for term frequency–inverse document frequency, identifies the most important terms used in a given document. It is also one of the most ignored content optimization tools used by SEOs today.

TF-IDF fills in the gaps of standard keyword research. The saturation of target keywords on-page doesn’t determine relevance – anyone can practice keyword stuffing. Search marketers can use TF-IDF to uncover the specific words top-ranking pages use to give target keywords context, which may help search engines understand relevance.


Surfer SEO Review

Surfer SEO is a cloud-based on-page optimization tool that allows you to analyze and compare your own pages against what currently ranks in the SERPs.

Instead of trying to guess what Google likes to rank, this tool offers you a data-driven analysis of exactly what’s missing from your page.

This includes factors like LSI/NLP/TF-IDF keywords, Meta tags, images, and structural elements like Hx tags.


Google Data Studio Resources – Helpfullee  › Data Studio Resources


12 Ways to Get Your Website on the First Page of Google (With Examples & Templates)

Most people rely on Google.

How many times have you heard someone say: “Just Google it.”

People make more than 3.5 billion searches every day on Google!

But even more interesting is that 75% of them don’t scroll past the first page of search results:


Audit Your Google Analytics Data with Google Data Studio

For Google Analytics to drive actionable insights your data has to be directionally accurate and clean. There are any number of resources available to help you audit or perform health checks on your Google Analytics data. However, most of these resources involve either agreeing to share your data with a third party tool (through the API) or involves a lengthy process of reading a guide and then having to replicate the audit checks one by one. Today, I am excited to share a new resource using Google Data Studio, a free Google Analytics reporting/auditing template which can generate findings instantly and most importantly keeps your data completely secure (I get no access to it)!


Reddit Scraper

The wealth of information on Reddit is essentially endless — but it’s like trying to drink from a firehose.

It’s way too much information, all over the place, updating in realtime.

Well, from an Agency Owner’s perspective you should be mining it for competitive intelligence and product and service ideas.


Releasing – A Google Trends Connector for Data Studio

Way back in July last year we put together a Google Trends connector for Data Studio, to help meet the reporting needs of some of our clients. It’s pretty straightforward in the scheme of things, but in practice it allows us to pull Google’s search trend data (like the below) directly into our reports.


How to Identify Keyword Cannibalisation (Tool)

Keyword cannibalisation can cause real issues for organic performance and can potentially eat away at your own, or your client’s, visibility. Sometimes it can be challenging enough to rank a specific page, without inadvertently creating a false economy whereby you’re competing against yourself.

If you’re finding that getting the data you need to stay on top of keyword cannibalisation is difficult, or taking too much time, here’s a really simple dashboard to give you what you need.

By using Google Data Studio, this overcomes the 1000 row export limitation in Search Console and returns all instances of keyword cannibalisation.


Google: Both Old Or New Domains Do Not Benefit You In Google

Google's John Mueller had to come on Twitter and once again dispel the myth that the age of a domain name does not matter in terms of Google's ranking algorithms. New or old domains can rank well and it doesn't help your site rank to register your domain name for a longer period of time.


48 Experts Rank Best SEO Software For Agencies (LEADERBOARD Inside)

It’s hard to discuss SEO without mentioning one piece of software or another:

And for those folks running SEO agencies, the number of tools increases.

Because let’s face it, managing multiple clients and campaigns requires more than one tool.

Even if you’re using an all-in-One SEO toolset like SEMrush or Ahrefs, chances are, you’ll use a couple more for specific projects.

In short: there’s no single SEO tool that covers everything.


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