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SEO This Week Episode 123 - Link Building and Ego Bait

Welcome SEO This Week Episode 123!

This week we are taking a look at some link building tips that may help you with your never-ending quest to get quality backlinks to your site.  One method looks at internal linking building and two looks at external link building methods.  We also take a look at Google's Mythbusting series, title tag hacks, and the new periodic table of SEO.

All this an more on SEO This Week!

Internal Link Building and Link SEO Tricks for Bloggers


Broken Link Building: A Tested Guide to Do It Astoundingly Fast

Link building is a major focus for SEO professionals, but it’s incredibly time-consuming. There are plenty of techniques to use to earn backlinks, but the most scalable and simplest one is broken link building.


JavaScript: SEO Mythbusting

In this third episode of SEO Mythbusting, Martin Splitt (Webmaster Trends Analyst, Google) and his guest Jamie Alberico (SEO Product Manager, Arrow Electronics) discuss the issues of JavaScript in the context of SEO, such as:
Where do misconceptions about SEO & JavaScript come from? (0:00)
Is JavaScript the devil 🙂 ? (1:56)
Lazy loading in search (5:11)
Ajax, SEO, and crawl budget (5:36)
Googlebot & JavaScript (8:21)
Is pre-render always the best solution? (10:48)
What are the user benefits of implementing JavaScript SEO well? (12:38)
What should SEOs look for in a website solution stack? (13:33)
Recommended testing tools for JavaScript SEO (15:10)


7 SEO Title Tag Hacks for Increased Rankings + Traffic – Best of Whiteboard Friday

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm very excited to be here today. My name is Cyrus. I'm a Moz associate. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and rankings.


Default image for an article in Yoast SEO Schema

I’m a big fan of the new schema functionality in Yoast SEO. It includes all the information search engines want to see, and it’s incredibly extensible through filters and extending classes.

If a post has a featured image, Yoast SEO will add a graph piece for primaryImageOfPage and will attach that to the Article graph piece. If there’s no featured image, no image is attached to the article.


Google Announces Site Diversity Change to Search Results

Google’s Search Liaison announced a “change” that will reduce duplicate site listings in the search results. The goal of this change is to show more diverse websites. This change is called the Site Diversity Change. It’s a change to how Google shows websites in the search results, but it’s not a change to how Google ranks websites.


The Periodic Table of SEO Factors gets a major overhaul for 2019

The team at Search Engine Land is incredibly excited to announce that our iconic Periodic Table of SEO Factors has been refreshed for 2019 in a major way. Already one of our most recognizable learning aids, the periodic table this year adds new elements and categories that speak to today’s emerging success factors.


How to Use Ego Bait Content to Attract Links & Generate Leads

Who doesn’t like a little ego boost?

When it comes to attracting high-quality links to your website, it may feel like you have tried everything in the book.

From mammoth evergreen content to good ol’ cold outreach, if you are running out of ideas (or simply aren’t seeing the results that you want), it may be time to get creative.

Fortunately, there’s a link building strategy that relies more on human psychology than it does SEO technique.

Enter Ego Bait Content – a smart, imaginative way to both attract quality links and generate new leads for your business.

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